The global logistics provider says artificial intelligence has now performed over 3mn shipping tasks

CH Robinson logo on phone MUST CREDIT Rafael Henrique Adobe Stock

Image: Rafael Henrique – Adobe Stock

CH Robinson has announced it has performed over 3mn shipping tasks with its fleet of generative AI agents – proprietary tech tools the global logistics provider has built to automate steps across the lifecycle of a shipment and reduce customers’ speed-to-market from hours to seconds.

“That’s 3mn manual tasks our people didn’t have to do,” said Arun Rajan, chief strategy and innovation officer.

“We’re at well over 1mn price quotes delivered by AI. In March, we hit 1mn orders processed by AI. Those are two of our most mature generative AI agents, and they’re more capable every day as the models we’ve built get smarter and as we apply them to more of our 83,000 customers.

”Each additional shipping step we’ve automated beyond those has created new leaps in efficiency for global supply chains and freed our people to do more high-value work for our customers,” he explained.

The logistics provider said it had been using artificial intelligence at scale for more than a decade, going back to its freight-matching capabilities and continuing today through its supply chain insights, optimisation and visibility.

”With the newest and most powerful form of AI, the company broke a long-standing barrier to automation in 2023 and announced its first generative AI agents throughout 2024,” it outlined.

”So far in 2025, data from C.H. Robinson’s 37mn shipments a year and from its supply chain experts have enabled the company to create new AI models, build new AI agents and rapidly increase the impact of its existing AI agents.”

Now the company is using its exclusive generative AI tech to provide price quotes, process orders, acquire trucking capacity, set appointments for pickup and delivery, check on loads in transit and has taken the first steps to supply tracking updates with generative AI.

“Generative AI played a key role in the company’s 30 per cent productivity increase across 2023 and 2024,” said Rajan.

“Greater automation not only makes our operations and our customers’ supply chains more efficient. It lowers our cost to serve while simultaneously raising our quality of service.

”As we deploy generative AI across more aspects of our business, our teams can spend more of their time on the most complex shipments and the most pressing disruptions and the most valuable supply chain optimisations for our customers,” he added.

”In 2025, we increasingly view generative AI as a growth lever and a critical element of our broader ecosystem of AI capabilities for customers, carriers and the company.”