Company expects an increase in overall volumes with availability extending through February
As the Southern Hemisphere gears up for its main blueberry season, industry forecasts predict higher volumes compared to the 2023/24 season. However, supplies from Peru are expected to experience delays, with peak arrivals anticipated around November, according to Camposol.
Despite this, the company said it is positioned to be one of the few suppliers offering significant volumes at the early stages of the season, and that it is optimistic about matching last season’s strong performance, with expectations of increased overall volumes and availability extending through February.
“Camposol stands out not only for its ability to offer early volumes in the 2024/25 season but also for its unwavering commitment to superior quality and sustainability, responding to the growing global demand for responsibly produced fresh products,” the company said in a press release.
“As one of the leading producers and exporters of blueberries worldwide, Camposol continues to lead the industry with a sharp focus on innovation, quality, and environmental stewardship.”
In addition to its established presence in Northern Europe, the company is expanding its reach into Southern and Eastern European markets, where rising blueberry consumption is driving growing interest from customers. This strategic expansion is aligned with the company’s long-term goal of diversifying its market presence and reinforcing its leadership position in the global fruit sector.
As part of its ongoing focus on innovation the company has been working on new varieties and enhanced packaging. Its proprietary blueberry variety development programme has now reached its eighth year, the priority being to select high-quality blueberries known for their excellent firmness and crisp texture, ensuring optimal shelf-life.
The company is on course to replace almost 50 per cent of all its blueberry fields in the coming years, significantly increasing the production capacity to meet rising demand. Around 200ha of new varieties earmarked for planting over the next 12 months, with production expected to begin in 2025.
“The majority of our blueberries are packed at the source, yielding excellent results due to improved cold chain management and minimised handling,” the company said. “We continue to invest in advanced technologies across all stages of the production process, ensuring that products meet the highest quality and safety standards.
“To further enhance shelf life and quality at the retail level, we offer a diverse range of packaging options, including clamshells, top seals, buckets, resealable films, and modified atmosphere packaging, among others.”
Ricardo Naranjo, interim CEO of Camposol, commented: “We are confident in our ability to meet our commitments not just in volume but also in the superior quality that defines Camposol.
“Our strategic approach and focus on innovation allow us to maintain our leadership in the industry. Looking ahead, we are excited about exploring new markets and building long-lasting partnerships with customers who seek top-tier blueberries with an emphasis on sustainability and responsible production practices”.
