Natures Way Foods is launching a multi-use Caesar salad kit under its Lasting Leaf brand into Asda stores in the UK this week.
The 270g salad bag contains romaine lettuce, Parmesan cheese and two sachets each of salad dressing and croutons to encourage multiple uses and underline the brand’s “all week long” positioning. The pack also features a bright-pink flash across the packaging to maximise stand-out on shelf.
Melanie Dean, Lasting Leaf marketing manager, said: “We’re delighted to be expanding our range and introducing this new Caesar salad kit. This new variant has been developed in response to consumer demand for a fresh Caesar salad that lasts longer and can be served on several occasions.”
Natures Way Foods believes this is the first time bagged salad has been positioned specifically for multi-use and this is clearly communicated on pack. Consumers are encouraged to place half the salad leaves in a bowl, pour over one of the dressing and crouton sachets, lightly toss the salad and serve with some Parmesan cheese. The remainder of the leaves and sachets can then be used the next day or later in the week.
Dean said: “Our research shows that there is growing demand for products that are fresh but last longer and avoid waste. Our consumers often go back to their bags for more than one sitting, so we believe there is great potential in this multiple-usage sector and in offering consumers both convenience and variety.”
Lasting Leaf uses a blanching technique developed by NWF. The blanching involves washing the salads in both warm and cold water to ensure the leaves stay fresh for two days longer once the bag has been opened. The re-sealable tag on the bag helps consumers store the salad in the fridge without spillage.
The Lasting Leaf salad range offers four other variants: Sweet & Crunchy (iceberg, romaine, red cabbage and carrot), Crispy Crunchy (iceberg, frisée and radicchio), Green Leaf (iceberg and romaine) and Mild & Crispy (frisée, lambs lettuce and radicchio).
