Label guarantees that the product reaches the consumer at its optimum point of ripeness
Bollo Natural Fruit has launched a new label for air-flown melons grown on its farms in Brazil. From this December, the company’s premium Bollo Bodega melons will be sold in specialist fruit stores in Spain with the ‘Melón por avión’ (Melon by plane) label, guaranteeing that the product was harvested just 3-4 days earlier and reaches the consumer at its optimum point of ripeness.
“Airfreight gives us the possibility of letting the melon ripen in our fields until it reaches the highest quality in terms of flavour, texture and smell,” said CEO Antonio Alarcón, adding that this is not a simple process.
“It starts with carefully choosing the best varieties that can reach this category, carrying out an exhaustive control of the entire agronomic process. To do this, we have a great team, whose work ends on the field with the selection, one by one, of each melon. Only this way can we achieve the excellence that we pursue when we talk about Melón Bollo Bodega,” he continued.
“It is exciting for us to be the first to offer melon by air and we are sure that this is a firm and successful step, which is already being received very positively by fruit shops and settlers, above our expectations.”
