Sweden-based corrugated cardboard packaging specialist Billerud has announced that it has signed an agreement that will open up access to both the Brazilian and Indian fresh produce markets.
The deal sees the group partnering with corrugated box expert Rigesa, which supplies both the domestic and Indian fruit and vegetable markets, with the Brazilian company adopting Billerud Flute for the production of its packaging.
According to Billerud, the partnership will create opportunities to grow in the two fast-expanding markets, with the Swedish group also offering optimised material selection and quality measurements during transport through its Fresh Services concept.
'Together with Billerud we can offer our customers opportunities to create even more efficient packaging that reduces waste and maintains structural integrity,' said Rigesa product and business director Armando Pimentel. 'Billerud Flute is a high quality product of special interest to us. We see great possibilities in working together with a reliable and innovative supplier such as Billerud.'
The partnership forms part of Billerud's ongoing strategy to advance higher up the value chain and create a global standard for fruit and vegetable packaging, the group said.
'Through our new service, Fresh Services, we have achieved success in the past two years,' said Lennart Eberleh, head of Billerud's packaging boards business area. 'We now take this experience into Brazil and India, which are among the world's largest exporters of fruit and vegetables.'
