French retailer Auchan last week opened its second Partisans du Goût store in northern France, this latest one in the centre of Lille.
The fascia is a new concept from Auchan, featuring almost exclusively fresh products, with 2,000 fruit and vegetable items on offer.
The first such store, measuring some 540m2, opened last month in Halluin, close to the Belgian border, but the Lille outlet is reportedly far larger, at 980m2.
The new fascia, whose slogan reads 'Parlons frais', or 'Let's talk fresh', equally prioritises locally grown produce, according to Auchan.
