Smutny brings more than 30 years’ experience in global marketing to his new role

Jeff Smutny, ASPMI

Jeff Smutny

The American Sweet Potato Marketing Institute (ASPMI) has appointed Jeff Smutny as executive director. He has more than 30 years’ experience in global marketing, having previously been global director of marketing and regulatory affairs for the 4,000-strong pecan industry, and held various roles for the US Department of Agriculture, providing regulatory oversight of all 29 Federal marketing orders.

“Smutny dedicated his career to improving trade associations, demonstrating a deep commitment and passion for his work. His project management skills have led agricultural associations in various areas, including strategic planning, regulatory affairs, brand development, industry outreach, advertising and promotions, Federal program compliance, category research, public relations, and crisis management,” ASPMI said in a statement.

Smutny also spent time in political consulting, managing marketing for various political candidates, including former state governors Arnold Schwarzenegger and Dave Heineman. He began his career directing a large advertising agency in California’s Central Valley. Smutny started a marketing consulting firm in 1988 which he still operates today, retaining clients from diverse industries, including agribusiness/consumer goods, outdoor recreation, automotive, commercial real estate, hospitality, and political campaigning.

Smutny commented: “I’m thrilled to be part of this team and humbled that ASPMI has selected me to help strategically lead this industry. American sweet potatoes have a fascinating story that perfectly fits into a healthy diet. I am excited to share this nutritious and delicious superfood with consumers, increasing consumption worldwide”.

ASPMI president Johnny Barnes said: “Jeff has extensive experience working with and for farmers. We could not be more excited to add Jeff to our team as we continue to expand and meet the needs of our membership as well as consumers around the globe. We are looking forward to much success with Jeff at the helm”.

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