International logistics service provider IFCO Systems has announced that it has signed a contract with UK retailer Asda and its fresh produce import segment IPL to use IFCO's new banana crate as its standard packaging for pre-packed bananas.
The new agreement gives Asda IPL exclusive rights in the UK until April 2012 for the packaging of bagged bananas at source, IFCO revealed.
Over the past two years IFCO has worked to develop the brand new crate design for the banana market, cooperating with leading international banana vendors in line with its strategy to 'widen the reusable packaging solution for fresh products'.
'We are pleased to announce the rollout of plastic crates to our banana category and to work alongside IFCO and the vendors in providing this solution,' said Darren Surry, purchasing manager at Asda IPL. 'The reduction in cardboard usage across Asda's 400-plus stores is a significant step forward in removing card waste and will ensure better merchandising across the fixture, improve case fill and drive better product presentation.'
Karl Pohler, chief executive of IFCO, added: 'We are very pleased that Asda has chosen to use our banana crate to optimise its supply chain. This encourages us to believe that our new application is perfectly designed to meet the market needs for a cost effective packaging solution to deliver superior quality bananas to the consumer.'
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