Fruit Logistica organiser Messe Berlin has announced that Argentina will be the partner country for the 2014 event, which takes place at the Berlin Exhibition Centre on 5-7 February next year.
The country's strong presence in Berlin is aimed at building new contacts in international consumer markets, strengthening existing relationships and further increasing exports, Messe Berlin noted.
Argentina has exhibited at the annual event every year since 2000, with its pavilion organised by Fundación ExportAR.
'As a major fruit and vegetable producer, Argentina exports a wide variety of products to more than 60 countries,' said Dr Christian Göke, Messe Berlin's chief operating officer. 'Over the past few years, the nation's export earnings increased by 20 per cent to US$2.2bn. These figures underline Argentina's growing importance as a producer and exporter in the global fresh produce sector.'
