Spain’s leading fresh produce marketer, Anecoop, has celebrated its 35th anniversary of existence with the news that it achieved a growth in sales of €14m during the 2009/10 campaign compared with the season before.
Marking the anniversary of its foundation at Fruit Logistica 2011, which took place last week in Berlin from 9-11 February, the Valencia-based organisation said that its turnover during the two campaigns had risen from €467m to €481m.
Anecoop also used the occasion to mark the 20th anniversary of the introduction of its Bouquet seedless watermelon brand, which was accompanied by the launch of a new packaging design for the premium product.
As well as this, the company took time to highlight two new mandarin varieties, Garbi and Safor, as well as Clemensoon, which it claims will be the “earliest available variety” on the clementine market.
Speaking to Fruitnet, Anecoop’s managing director, Joan Mir, said the organisation’s principal objective for its presence at Fruit Logistica 2011 had been to celebrate its double anniversary with its clients, although he said it had also provided an opportunity to showcase the “extraordinary quality” of Clemensoon.
Mr Mir also revealed that Anecoop, which already has producer-members across Spain and operates subsidiaries in France, the UK, Russia, the Czech Republic, Poland and the Netherlands, was considering expanding to the Canary Islands during 2011.
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