Global Berry Congress comes to continental Europe for the first time in 2014, taking place at the NH Krasnapolsky Hotel in Amsterdam, the Netherlands, on 7-9 April 2014.
The Netherlands is a major player in the European berry business. It is a major international hub for imports and exports of berries and the natural choice for the latest edition of the industry’s leading berry conference and networking event.
Fresh opportunities for profit in fresh berries
Fresh berry sales are growing strongly in major consumer markets around the world. There are new opportunities for growth in Europe in line with changing consumer demands. Shopper choices are driving future sales of fresh berries.
The sixth edition of the Global Berry Congress gives you the latest intelligence and expert insights into fresh opportunities for profit in fresh berries. Global Berry Congress gives you the platform to make new contacts and get the latest information from experts in the field to help you make better business decisions for your company.
Global Berry Congress programme kicks off with an overview of berry trendsthrough to 2020, followed by a review of how the demand for fresh berries in Europe is met as sales in Northern Europe grow strongly and consumer attitudes are changing as more blueberries and raspberries are marketed.
High on the agenda is how more innovation is required to boost fresh berry sales. Category growth in berries depends on innovation in the supply chain. Blueberry sales have grown hugely. So what are the opportunities to grow sales of raspberries, blackberries, and other new berry types?
Session Three focuses on what needs to be done to improve sustainability in the berry category. Fresh berries sell at high prices, and they are highly perishable, so it’s vital that supply chain losses are reduced to the lowest possible levels. What is the correlation between lower losses and higher profitability?
Food retailers in Europe now effectively determine the rate of sales growth for fresh berries. Sales grow when they provide more space on their shelves and more promotions in their stores. High-profile speakers will provide their expert insights on the opportunities to grow category sales of fresh berries in Europe by focusing more effectively on marketing.
Registrations for Global Berry Congress 2014 are now open. For the first time, delegates can register at the super early-bird fee and save almost 30 per cent on the full rate, paying just EUR 300 per person.
Previous meetings of the Global Berry Congress have been held in: Santiago, Chile (2013); Monterey, California (2011); and London, UK (2008, 2010 and 2012).
For sponsorship and general event information visit www.berrycongress.com or contact the Events team:
Phone: +44 20 7501 3725
Email: info@berrycongress.com
