US produce importer AMC Direct has introduced new child-friendly packs for its summer citrus range featuring fun characters and vibrant colours.
“Along with a bright, fun design, we wanted to make sure these packages were suitable for busy lifestyles,” said Casey Kio, the company’s sales and marketing manager. “They are perfect grab-and-go options for summer outings at the beach or to the park to provide families with an easy and convenient healthy snack option.”
Beyond summer promotions, these new bags provide an opportunity for a number of back-to-school promotions to help retail partners improve their August and September citrus sales, AMC said.
