The International Air Transport Association (IATA) called for continued transformation in the air cargo industry with a focus on raising the quality of its offering at the opening of the 10th annual World Cargo Symposium (WCS) in Berlin.
The global air cargo sector continues to face a difficult business environment. The anaemic growth experienced since 2010 continued in 2015 with a 1.9 per cent expansion of volumes. And yields have contracted each year since 2012.
IATA estimates that volume growth will increase to 3 per cent in 2016. Under pressure from integrators, competing modes of transport (land and sea) and increased cargo capacity in the passenger fleet, yields are expected to fall a further 5.5 per cent in 2016.
“Air cargo continues to be a challenging environment for airlines to keep revenues ahead of costs. The business, however, generates enormous value. Over a third of goods traded internationally—measured by value—are delivered by air cargo. To do that profitably, the air cargo sector must bolster its key strengths of speed and flexibility with modern processes and improved quality. That means transformation,” said Tony Tyler, IATA’s director general and CEO.
“Compared to other modes of shipping, air cargo is a premium service. Yet shippers give the industry a satisfaction rating of only 7 out of 10 on average. That is not good enough. The industry must raise the service quality of air cargo and provide a more personalized customer service,” said Tyler.
Tyler questioned why cargo has not undergone the same thorough transformation process that has reinvigorated the passenger side of the business. “Developments like e-tickets, bar-coded boarding passes, airport self-check-in kiosks and inflight Wi-Fi have transformed the passenger experience. Is it a coincidence that after a decade of change, load factors are at record highs and airlines are finally rewarding their investors with adequate returns? We need similar breakthroughs on the cargo side of the business. There are lots of potential disruptors out there—data-sharing platforms, new market entrants, or e-commerce. The challenge is to stay a step ahead in satisfying customer expectations,” said Tyler.
Paperless processes and customised services are critical to the sector’s future. The foundations are being built but challenges remain, he said.
“The value of air cargo is so great because it is a team effort. Only if the different participants in the air cargo value chain pull together behind a common vision will the industry thrive in the coming decades. If the air cargo business can stay focused on the customer, delivering a reliable, high-quality service at a competitive price, and build on the speed and flexibility for which air freight is renowned, then this business will not only survive but prosper,” Tyler said.
