Ahold Delhaize completes Profi Rom Food acquisition

Ahold Delhaize has announced the completion of its acquisition of Romanian grocery retailer Profi Rom Food SRL from MidEuropa, for a consideration of approximately €1.3bn Enterprise Value.

The acquisition doubles Ahold Delhaize’s retail footprint in Romania, which currently consists of nearly 1,000 stores under the Mega Image brand.

The retailer noted that the complementary strengths of Profi and Mega Image would enhance its ability to serve customers in both urban and rural areas, drive growth and offer more choice and value to customers in Romania.

“It is truly a significant moment to welcome a new brand into our family of brands,” said Frans Muller, president and CEO of Ahold Delhaize.

”We are excited to have completed this transaction, marking a considerable step-up in our presence in the region.

”The acquisition of Profi reinforces our commitment to providing customers in Romania a broad and diverse range of high-quality products and services,” Muller explained.

”We look forward to creating long-term value for our customers, colleagues, partners and stakeholders.”

Ahold Delhaize said it expected Profi to add around €3bn in net sales to its financial results in 2025.

The intention to acquire Profi was announced on 30 October 2023 and was recently approved by the Romanian Competition Council (RCC), subject to post-closing obligations regarding the relationships with suppliers in the Romanian retail market, as well as the divestment of 87 stores.

“Consumers in Romania appreciate the network of stores, the quality of the product range and the shopping experience we provide,” said Profi CEO Gaetan Pacton.

”This is not by chance, it is the outcome of inspired and hard work, as well as of the vision of the entire Profi team.

”They deserve our appreciation, since this has enabled us to achieve a top position in Romanian retail,” Pacton added. ”It also makes it possible for Profi to be part of Ahold Delhaize, one of the world’s top food retailers.”