Company says first batches of Meiyili-branded fruit sold out within 24 hours
Agrovision has harvested its first commercial crop of Chinese-grown blueberries, less than a year after signing an agreement with the Longhua Residents Committee to introduce large-scale berry farming operations to China’s Yunnan province.
According to Stone Wang, executive chairman of Agrovision China, the harvest “exceeded expectations in terms of both quality and yield”. The fruit, marketed under the Meiyili brand, sold out within 24 hours of hitting the market, underscoring China’s growing appetite for high-quality fresh berries.
While Agrovision has supplied China through its farms in Peru and Morocco since 2018, this first local harvest in Yunnan marks a major milestone in the development of its Chinese business. The region’s warm tropical days and cold nights offer an optimal growing microclimate for its leading blueberry varietals.
Agrovision has been doubling down on meeting Chinese demand for fresh blueberries, which has been growing by around 40 per cent annually over the past five years. The company is evaluating possible expansion of its Yunnan operations over the coming years, as it continues to invest in advanced post-harvest technologies, elite varietals, and sustainable farming practices.
The company has also optimised its supply chain by utilising Peru’s newly opened Chancay Port, reducing transit times for imported blueberries by 10 days. This dual-source strategy is intended to provide more consistent availability of both local and imported fruit to satisfy growing Chinese demand.
“Our current efforts represent more than just a successful harvest – they demonstrate our ability to replicate our proven superfruit strategy in key global markets,” said co-founder and CEO Steve Magami. “Consumers everywhere want reliable access to superfruits that deliver the same exceptional experience whether in Shanghai or Los Angeles. We’re making enjoyable, nutrient-dense superfruits an accessible and delicious part of everyday snacking worldwide.”
Agrovision said its presence in China goes beyond production. The company has created hundreds of seasonal jobs in Yunnan and implemented comprehensive training programmes to build local agricultural expertise. “These initiatives, coupled with infrastructure investments and sustainable practices, contribute to the region’s economic development and align with our mission to create a lasting positive impact globally,” the company noted.
