Former McKinsey CTO brings extensive experience in leading transformative technology initiatives
Agrovision has appointed Jim Trahanas as its Chief Technology Officer (CTO). He will lead the expansion of the company’s technology strategy, harnessing data, computer vision, autonomy, and predictive analytics to deliver a premium consumer experience, increase predictability, and drive efficiencies. He will also leverage the company’s data to drive insights, create operational agility, and fuel its continued global expansion.
Trahanas has over 16 years of experience leading technology teams and driving global engineering and analytics transformations. He joins Agrovision from McKinsey & Company, where he served as associate partner and CTO for the firm’s chemicals and agriculture practice.
During his tenure with the firm, he led large-scale technology transformations across Fortune 100 companies. He also worked closely with early-stage agtech companies, shaping growth strategies and evaluating cutting-edge robotics, analytics, and software products for private equity clients.
“Technology is reshaping the fresh food category, and Agrovision is at the forefront of that transformation,” said Steve Magami, co-founder and CEO of the company.
“As we scale our operations and expand our retail partnerships, Jim’s leadership in analytics and automation will allow us to continue delivering consistent, high-quality superfruits to customers everywhere. His expertise will be key in optimising the end-to-end consumer experience – from harvest to store shelves – ensuring Agrovision remains a trusted leader in premium snacking.”
Trahanas commented: “Agrovision has built an incredible foundation, integrating technology at every step to create a smarter, more responsive food system. I’m excited to bring my experience, spanning multiple technology domains, to further scale Agrovision’s technical capabilities across predictive analytics, automation, and digital infrastructure. The potential to unlock new insights from our data and turn them into industry-leading innovations is immense, and I look forward to working with the team to accelerate this next phase of growth.”
