Company expects to market 60,000 tonnes of watermelons and 10,000 tonnes of melons in 2025
Spain’s Agroponiente Group is poised for a significant increase in melon and watermelon production this year. With the spring campaign now underway, the company expects to market 60,000 tonnes of watermelons and 10,000 tonnes of melons.
Watermelon acreage has risen from 2,900ha last year to over 3,200ha in 2025, while melon acreage is up from 1,100ha to 1,300ha.
As in previous years, the company said production, harvesting, and marketing are carried out under strict quality criteria, from the selection of varieties and the joint monitoring of crop development between farmers and in-house technicians, to packaging and shipping logistics, to ensure optimal ripeness and maximum flavour.
“The crop has been affected by the rains in March and is currently at the mercy of what may happen with the April harvest. However, overall, we have managed to balance weather conditions through monitoring and control, ensuring our commitments to the markets,” it said.
Fashion-branded watermelons – of which Agroponiente is the biggest marketer – are already available on the market, along with Fruish, which covers black seedless, white seedless, crimson, and mini watermelons. In melons, the company’s Bombón-branded offering includes varieties such as Yellow melons, Piel de Sapo, Cantaloupe, and Galia.
The bulk of the company’s watermelons go to international markets, such as Germany, France, the UK, the Netherlands, Sweden, and Norway, in addition to Spain. For melons, the domestic market plays an important role, along with other markets such as Germany, Sweden, the UK, France, Portugal, and the Netherlands.
