Serbia’s foremost agricultural exhibition, AgroBelgrade, returns to Belgrade on 30 January 2025, serving as a platform for regional producers, buyers and distributors to connect and drive the business forward
Set to take place from 30 January to 1 February 2025 in Belgrade, the AgroBelgrade fair promises to be a key business platform for regional producers, buyers and distributors. Director Vladimir Živanović shared his insights on the significance of the event, Serbia’s role in the global agricultural market and what attendees can expect.
“This year’s edition will be our sixth, and we’re proud to host the largest and most influential event for the sector in Serbia and southeast Europe,” he says.
Visitors can expect to meet over 500 suppliers from Serbia and southeast Europe, including producers of fresh, frozen and processed fruits and vegetables, manufacturers of agricultural machinery, plant nurseries, seed and chemical producers, and other companies.
“It’s a comprehensive showcase of the entire supply chain,” notes Živanović. “A key highlight of the fair is its B2B Zone – the leading market access platform connecting regional and European traders and distributors with Serbia’s and southeast Europe’s finest fruits, vegetables and food producers.”
The B2B Zone offers a unique opportunity to engage with professionals at the forefront of the industry, establish valuable connections and drive future market growth.
Serbia’s prominence in the global market, particularly in the fruit sector, is undeniable. “In 2023, Serbia was the absolute leader in frozen raspberry and blackberry exports,” Živanović highlights. He adds that Serbia is also a top apple producer in southeast Europe, with 500,000 tonnes grown in advanced orchards. Additionally, Serbia boasts over 3,000ha of high-density blueberry orchards and is among the world’s largest producers of plums, alongside significant quantities of premium vegetables such as gherkins, peppers and cabbages.
Sustainability is a key component of Serbia’s agricultural approach. “Serbia is committed to sustainability and is steadily increasing its organic production and food trade. Being a GMO-free country is a significant part of our identity,” Živanović explains, emphasising the alignment with global trends towards more sustainable agriculture.
AgroBelgrade also attracts companies from neighbouring countries, enhancing regional collaboration. “We are proud to attract an increasing number of companies from North Macedonia, Albania, and Bosnia and Herzegovina,” says Živanović. “These countries are becoming important European suppliers of fresh fruits and vegetables, with North Macedonia leading in peppers and grapes, and Albania offering a variety of products such as tomatoes, cucumbers, watermelons and Mediterranean fruits.”
Živanović calls AgroBelgrade 2025 an unmissable event for anyone involved in the fruit and vegetables trade. “It’s an unparalleled opportunity to network with industry leaders, explore the latest market trends, and discover the vast potential within the agricultural sector,” he says. “We look forward to welcoming everyone to Belgrade.”
