Swiss startup to hold a webinar for fruit and vegetables buyers on 26 September

Swiss startup Agrinorm is holding a webinar to demonstrate how its innovative fresh produce sourcing solution to increase profitability, cut waste, and help companies adapt to the effects of climate change.

Agrinorm's Daria Reisch

Agrinorm’s Daria Reisch

The webinar, aimed at fruit and vegetable buyers from both retailers and wholesalers, as well as national distributors and companies operating in the food service channel or online grocery retailing, takes place on 26 September from 14:00-14:45 CET.

“A new way of sourcing fresh produce that gives a competitive advantage to fruit and vegetable buyers is a game changer,” said Agrinorm’s Daria Reisch. “It allows sourcing directly, even just one pallet, at the cost of transport as if it were a full truck. It also matches different quality expectations, which is crucial in the food service channel, increases profitability for both retailers and growers, and supports sustainability objectives, which are so important in modern retail.”

Agrinorm, one of the top 100 Swiss start-ups and among the top 500 food tech start-ups globally, says its breakthrough digital solution can reduce waste across the supply chain and fairly distribute the extra profit to retailers, wholesalers, distributors, and growers.

“All of this is achieved by putting the best expertise in digitalization and AI at the service of the fresh produce market. It addresses the needs of both retailers and smaller wholesalers or distributors, allowing them to operate as efficiently as large-scale retailers, thanks to the system’s scalability,” Reisch said.

“The goal of the webinar is to present the innovative solution that allows direct sourcing with higher profitability, less waste, and support for climate change adaptation, and to explain how to use it to your advantage.”

The event will discuss how the new supply chain model can give you a competitive advantage;

how planning with growers, rather than buying on the spot, can help increase profitability; and whether higher profitability and greater sustainability is possible. It will also hear from Spanish growers about what to expect for the upcoming Spanish winter season.

Those wishing to register can do so here.