Brazil’s sales could top US$1.8bn by 2029, according to the country’s fruit export association
Brazilian export association Abrafrutas says it welcomes the recent signing of a new trade and investment partnership between the European Union and the countries of Mercosur.
According to the group, 2025 promises to be a milestone year for its promotional project Frutas do Brasil, which seeks to boost sales of Brazilian fruit on the international market, in partnership with trade marketing body ApexBrasil.
At present, around three-quarters of the fruit Brazil exports is sold in the EU, but those sales incur tariffs ranging from 4 per cent to 14 per cent.
The EU-Mercosur treaty is expected to reduce some of those tariffs and remove others entirely, something which Abrafrutas believes will make its products more competitive.
“This agreement makes clear Brazil’s leading role in the sector and recognises our leadership in the international market,” comments Jorge de Souza, the association’s technical manager. “Each fruit carries the flavour of Brazil and the efforts of millions of workers to ensure quality and sustainability.”
Following the agreement, Abrafrutas estimates that fruit farming revenues could increase by 40 per cent to around US$1.8bn by 2029, provided its plans for better logistics, quality certification, and market diversification are also implemented.
