What important changes have you noticed across the markets that you operate in over the past 12 months?
Jan Nowakowski: Due to the Russian ban on European and US fresh produce, the entire fresh industry has been changed in recent times. We have observed many European and American companies looking for new export diversification possibilities. The companies with a long history of trade – those cooperating for 20-25 years – have remained stable, or have grown their business with eastern countries.
Younger companies are looking in new directions and strengthening their position with existing partners.
You speak of the impact of the Russian ban on the market generally. Has it impacted Genesis Fresh itself?
JN: Our business, fortunately, is not connected much with the Russian market. Indirectly, most Polish companies are involved in exporting to Russia because 60 per cent of Polish apples go to the east.
How are your key markets performing for your leading product, apples? Do you see any opportunities in growth markets?
JN: European markets are rather stable and mature, albeit with slight growth potential still. On the other hand, the Polish domestic market has a growth opportunity due to its bigger support from domestic retailers to absorb higher volumes of Polish apples.
Overseas markets are also showing potential for the upcoming years, and crucially the Polish apple industry needs to adapt to the specifications of these markets. Many of our orchards have already been altered and planted according to the quality demands of new markets in Asia, Africa and America.
For the full interview, see the upcoming September issue of Eurofruit
