News & Analysis | Fruitnet Citrus Congress · 24-25 NOVEMBER 2026, VALENCIA

Morrisons launches Winnie the Pooh themed fruit range

Retailer’s tie-in with Disney hoped to encourage children to eat fruit as they return to school

Sunkist and Vidafresh unite to boost UK citrus presence
The strategic alliance will relaunch premium Sunkist-branded citrus across the UK market, laying the groundwork for broader European distribution
Albert Heijn’s Team Fruit sets new goals for young footballers
Retailer’s partnership with Dutch football association aims to make healthy half-time snacks part of every match
Analysis: Jeddah port clearance delays trigger price divergence
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Limoneira sells Paso Robles vineyard for US$15mn
Proceeds of all-cash sale have been earmarked for debt reduction and avocado acreage expansion
South Africa cuts citrus export forecast again amid mounting seasonal pressures
The CGA has revised its 2026 season export estimates downward to 197.9mn cartons, citing the closure of Middle East trade routes as a major factor
Eosta expands organic rain-grown avocado imports from Mexico
Eosta is expanding its Organic Raingrown programme with new avocado volumes from Avova and a second season of high-juice Peruvian oranges

Concerns grow that excessive heat will disrupt flowering disruptions, leading to reduced volumes next year