News & Analysis | Fruitnet Citrus Congress · 24-25 NOVEMBER 2026, VALENCIA

USDA forecasts lower US orange forecast for 2026/27

Florida’s orange crop expected to be 23 per cent smaller in 2026/27, dragging overall production down, says new report

Analysis: Valencia spikes, avocado oversupply, and the trap of reactionary loading
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Nadorcott Spain sets citrus sustainability first
Mandarin becomes first citrus variety to fully measure its carbon inventory, showing a net positive balance of 1.33mn tonnes of CO₂ across 12 seasons
Sunkist gears up for strong California citrus campaign
The California cooperative is entering the new citrus season with strong crop availability and the launch of its Sunkist Produce Academy at IFPA
Smooth and sustainable: Innocent’s green fund for growers
Nina Pullman hears from Mario Diaz Marcos, the sustainability manager at Innocent Drinks, about the smoothie brand’s planet-friendly fund for growers
Spain’s January-July imports climb in volume and value
Country imported 2.87mn tonnes of fresh produce in the first seven months, with rising tomato and pepper volumes drawing concern from Fepex
A consumer-centric approach drives fresh produce marketing success
Opportunities abound for marketers meeting consumer trends across emotional connection, digitalisation and health and wellness

This is the first time the trademark is being used to denote that the product is made exclusively from Spanish lemons