News & Analysis | Fruitnet Citrus Congress · 24-25 NOVEMBER 2026, VALENCIA

A consumer-centric approach drives fresh produce marketing success

Opportunities abound for marketers meeting consumer trends across emotional connection, digitalisation and health and wellness.

Limón de España brand to feature on Don Simón lemonade
This is the first time the trademark is being used to denote that the product is made exclusively from Spanish lemons
UK eyes Zimbabwe fresh produce opportunities
A government-funded trade mission is bringing UK fresh produce buyers face-to-face with Zimbabwean growers
Portugal Fresh sees bright future despite weather setbacks
Gonçalo Santos Andrade discusses the growth of the country’s fresh produce sector and the role Portugal Fresh plays in its success
Taiwan’s Madou region sends third shipment of pomelo to Canada
Latest consignment follows positive market response
Delassus embraces sustainable vision
Morocco’s Delassus Group became a certified B Corporation in June 2026 to start a “new phase” for the tomato and citrus producer, but according to deputy general director Fatiha Charrat, this is just the beginning.
Spain’s fresh produce export value rises 6 per cent
Spanish fresh produce exports reached 7.5mn tonnes in the January-July period, down 1 per cent in volume but up 6 per cent in value to €12.04bn

What began as a practical response to international scrutiny has evolved into a nationally recognised assurance programme