MEET THE SPONSORS

Sekoya is an actively managed B2B supply platform built around a package of carefully selected varieties, services, quality assurance, and supply chain coordination to create and serve a new mass-premium blueberry category. A small group of independent Sekoya Members build our semi-exclusive network of highly professional, diverse grower-marketers that sell defined volumes directly to all major markets, 52 weeks per year. Our goal is to help reduce food waste and grow the category through firmness, extended shelf-life, customer satisfaction, and innovation. With Sekoya, you can tailor your blueberry products to your customers’ needs and catch new eyes in the valuable snacking market. Dive into the delicious world of blueberries from our Sekoya network today!

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Unitec is an international group specialised in designing and manufacturing innovative solutions for processing, sorting, quality selection and packing of fresh fruits and vegetables. For over 100 years, Unitec has been committed to improve the quality of fruit and vegetables processing in the many countries of the world where it operates, providing customised patented solutions, dedicated to more than 50 different types of fruits and for each stage of the process, with the highest standards in terms of reliability and profitability for its customers. Strong attention to market needs and constant research for solutions to increase efficiency and reduce the costs of fruit and vegetables handling are at the heart of Unitec mission. Unitec solutions are 100 per cent Made in Italy. They are manufactured in-house and cover the entire handling cycle of fruits and vegetables: from defining the project to producing the mechanical, electrical, electronic components, software, automation, traceability and external and internal quality selection systems, with ultra-high-definition vision systems.

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Asia Fruit Logistica  is the leading continental trade show for Asia’s fresh produce business. It is organised by Global Produce Events (HK), a joint venture company owned by Messe Berlin, organiser of Fruit Logistica, and Fruitnet Media International. Asia Fruit Logistica is co-located with Asiafruit Congress and Asiafruit Business Forum, which are organised by Asia Fruit Logistica’s knowledge partner Asiafruit Magazine. Asia Fruit Logistica covers the entire fresh produce industry value chain and its service support companies, as well as the latest, innovative products and ideas. It offers a totally unique opportunity to develop new business, make new top-level contacts, and gather essential market information on every aspect of the fresh produce trade throughout the entire Asian region.

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Cartonpack Group  is a European leader in fresh produce and food packaging, recognised for its unique multi-material approach that provides customers with a comprehensive range of tailored solutions. By leveraging the strengths of its integrated network of companies, the group delivers innovative and sustainable packaging to over 3,000 customers across more than 50 countries, supported by a robust infrastructure of production sites and warehouses. Its unparalleled product portfolio includes rigid packaging such as thermoformed trays and moulded pulp solutions, flexible materials like laminated and printed films, top-sealing and reclosable solutions, and paper or cardboard-based products such as boxes, trays and bags.

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Fruit Logistica  is the world’s biggest trade show for the fresh produce industry and your access to the global market. At Fruit Logistica you can find the complete range of products, services and technical solutions from every part of the value chain. Besides the three main segments Fresh Produce, Machinery & Technology and Logistics, important focus topics include Smart Agri & Greenhouse, Organic-Route and Startup Area. Fruit Logistica’s key strengths are its international character, focused target group approach, and maximum efficiency. It connects you with the industry’s leading players: In 2024 2,770 exhibitors from 94 countries gathered on-site in Berlin with more than 66,000 trade visitors from 145 countries. 85 per cent of international trade visitors are decision-makers.

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Hoogstraten Cooperative is home to over 165 unique producers, united in their mission and values: to create a sustainable future for the fruit and vegetable industry through integrity, involvement, connection, growth and vision. To cooperate is in Hoogstraten’s genes. Side by side with its clients and stakeholders, Hoogstraten strives for the highest quality in products and services, in craftsmanship and innovation. Its main products are strawberries, tomatoes, peppers and specialties. With year-round produce and a broad range of high-quality fresh strawberries, Hoogstraten sells about 30mn kg per year. From its base in Hoogstraten, the cooperative delivers to Belgian and international supermarket chains, wholesalers and export companies.

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MAF Roda Agrobotic is a multinational engineering company that has specialised, for over 100 years, in the design and manufacture of integral automation solutions for the fresh fruit and vegetables industry, covering from infeed to palletising, including grading and sorting. MAF Roda’s most ambitious solutions use state-of-the-art technology together with the use of AI and Big Data to offer highly accurate internal and external quality analysis -including all type of defects such as colour, shape, diameter, and weight detection – increasing the quality of the final product. Recognised worldwide as a leader in the post-harvest industry, both in terms of quality and variety of products; MAF Roda is synonym of reliable and efficient technology.

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Multiscan Technologies  has been developing automation technology for the sorting and inspection of fruits, vegetables and other food produce for more than 25 years. Multiscan is passionate about the application of advanced vision technologies to improve food quality, including through a unique 360º product inspection process. For some years now, it has been working together with WECO (both companies belong to the Duravant group), enhancing its technology and service and being true leaders in blueberry sorting and handling.

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Tomra develops, designs, and adapts sensor-based food sorting and steam peeling machines and integrated post-harvest solutions which protect and empower food businesses. It turns complex information gathered by our machines into valuable, usable data which can bring further efficiency improvements. Tomra also strengthens its customers’ businesses by sharing world-class know-how in industrial food processing and the challenges specific to each different food category. These solutions create sustainable value – today and for future generations – because every resource counts. To protect and empower your food business, join Tomra on its sustainable journey!

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Advanced Berry Breeding, a leader in raspberry breeding, is committed to reshaping the industry through innovation by creating diverse and profitable raspberry solutions that empower growers everywhere to elevate their raspberry production. Our breeding programme embodies a legacy of innovation and dedication to excellence, driven by cutting-edge research and a wide genetic pool, resulting in new generations of superior raspberry varieties. Our hands-on expertise and commitment to growers ensures optimised cultivation from planting to harvest.

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Plant Sciences Genetics (PSG) offers a diverse range of competitive berry varieties developed over 40 years of careful selection. Those are strengthened by advanced techniques that ensure the production of high-quality, resilient plants that meet the demands of growers, retailers and consumers. PSG’s European strawberry varieties like Inspire, Victory, and Arabella, and raspberries such as Majestic, have become staples with growers and discerning retailers. As a leading plant propagator, and through our worldwide network of licensed nurseries, PSG and our valued partners work to ensure the propagation and distribution of premium plants, setting the standard for excellence across the global berry industry.

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BelOrta is a cooperative of 1,300 Belgian and Dutch family farms that together grow more than 170 different varieties of fresh fruit and vegetables. As a producer organisation, BelOrta distinguishes itself by offering an ideal mix of scale and room for individual entrepreneurship as a cooperative of, for and by growers. In this way, BelOrta can respond quickly in a market where speed is of the essence, but it never loses sight of the big picture: a sustainable future for its growers.

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OZblu blueberries are known for being tastier, juicier and crunchier than older, traditional varieties. They have a record-breaking shelf life and originate from a unique and sustainable breeding programme. OZblu production is ethical, technical and sustainable, and maximises the different climates and rainfall seasons across the globe to produce consistent, high-quality blueberry varieties year-round for our delighted consumers.

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Schrijnwerkers Plants is a family business with 55 years of experience in propagating and growing quality certified blueberry plants. We give you the best practical advice how to make your plantation profitable.

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