New Zealand growers have been told to consider sending a portion of next year’s crop of Braeburn apples to Enzafoods for processing, as predicted high volumes and waning export demand, threaten to destroy the market.
According to a report by Radio New Zealand, Pipfruit New Zealand chief executive Peter Beavan said the supply of Braeburn apples, which has been the country’s main commercial variety, could exceed market demand in the coming year.
This is partly attributable to increased competition from other varieties, such as Pink Lady and Jazz, in markets in Europe, he said.
It is also predicted that next year’s crop will increase by up to 25 per cent on 2010.
Mr Beavan warned that volume needs to be managed to prevent spoiling the market.
He said the industry must accept the fact Braeburn apples are not as popular in overseas markets as they once were.
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