First pink pomelos sold by Korean retailer after Vietnam gained access in 2024
Korean importer Jinwon Trading and Vietnamese exporter Hoang Phat Fruit have partnered to bring the first Vietnamese pomelo to Korea’s Lotte Mart.
Representatives from all parties and attended an event on 10 April at Lotte Mart’s Jamsil branch to celebrate the milestone, this included Nguyen Khac Huy, president of Hoang Phat Fruit Co and Pham Khac Tuyen, commercial counselor of the Embassy of Vietnam in Korea.
The event featured tastings of pomelo and dishes incorporating the citrus fruit designed to highlight its characteristics. According to Jinwon Trading, the fruit’s health benefits are driving demand.
“Vietnamese Pink Pomelo is praised for its well-balanced sweetness and tartness, low susceptibility to pests and diseases, and its eco-friendly cultivation. It is certified by both Global GAP and Vietnam GAP, ensuring high-quality standards in sustainable agriculture,” the company said in a release.
“Rich in Vitamin C and dietary fiber, pink pomelo is excellent for boosting immunity and aiding digestion.”
The breakthrough marks another milestone for the Vietnam pomelo trade which acquired access to Korea in mid-2024. Vietnam is the world’s second-largest producer of pomelo, with an annual output reaching approximately 1.14 million tonnes as of 2022.
