Citrus marketing cooperative closes strategic investment in Sienz to accelerate innovation pipeline and new technology development
Sunkist Growers has announced the acquisition of a minority stake in Sienz, a global leader in fruit and vegetable packinghouse technology.
The cooperative said that, with the strategic investment, Sienz assumed full responsibility for providing critical parts, service, and ongoing support to Sunkist’s packinghouse equipment customers worldwide.
Sienz will also collaborate with Sunkist to develop new technologies, it confirmed.
“This investment represents our commitment to innovation,” said Lisa Park, chief financial Officer at Sunkist Growers. “With Sienz, we are ensuring that our customers have access to best-in-class technology and service they’ve come to expect.
”Our aspirations do not end at the packinghouses but extend to the full value chain – seed to consumer.
”We need to collect the right data, leverage automation, and apply AI where necessary to deliver the best results for our members, and Sienz can help Sunkist get there,” she outlined.
Sunkist and Sienz said they remained ”committed to a seamless transition”, with both teams actively engaging customers to provide ongoing updates and support.
“We’re excited about this new chapter with Sunkist, and we are fully committed to ensuring our strategic alliance delivers exceptional value,” said Sebastian Martinez, chief executive officer of Sienz.
”Our team will provide top-tier support to ensure all Sunkist customers are well taken care of with our advanced technology and service solutions.”
