Join leading suppliers, buyers and retailers to explore opportunities in the booming Vietnam market
Registrations are now open for Fresh Produce Vietnam, the brand-new conference and networking expo organised by Fruitnet Media International with official partner Asia Fruit Logistica that takes place on 13-14 May 2025 in Ho Chi Minh City.
Top buyers, suppliers and retailers from across the fresh produce business will meet to discuss every aspect of the fast-developing Vietnam market – from consumer trends and retail expansion to import opportunities and export potential.
Taking place at the deluxe Sheraton Grand Opera Hotel in the heart of Ho Chi Minh City, Fresh Produce Vietnam features a full-day content programme on Tuesday 13 May packed with expert talks, presentations and interviews. Running alongside this is a B2B expo, enabling delegates to enjoy non-stop networking throughout the day.
Vietnam is shaping to become one of the world’s top ten consumer markets by 2030, fuelled by an expanding middle class. Expert speakers will break down the key market trends and opportunities for the global fruit and vegetable business at Fresh Produce Vietnam.
Richard Burrage, founder of leading market research agency Cimigo, sets the scene with an in-depth look at the trajectory of the Vietnamese economy and consumer market. A panel of high-profile figures including Central Retail Vietnam VP Paul Le then discuss Vietnam’s fresh produce future.
Vietnam’s digital economy is taking off, fuelled by government initiatives, a young and tech-savvy population, and advances in e-commerce and fintech. Ryan Molloy, CEO of RedFern Digital, explains how fresh produce brands can harness digital channels and market more effectively to target demographics.
Food retail in Vietnam is dominated by the traditional trade such as wet markets and mom-and-pop shops, but the modern supermarket sector is expanding fast. Major domestic and international players alike are pouring sizeable investments into opening new stores – and their fresh produce departments are key to attracting shoppers. Johann Hall, director at NielsenIQ, analyses Vietnam’s changing food retail landscape. He looks at the evolution of store formats and singles out the key trends to watch for fresh produce suppliers.
Vietnam imported almost US$2bn worth of fresh produce in 2023, and its appetite for high-quality imported fruits shows no sign of slowing down. In a session exploring growth opportunities for fruit imports, Hai Xuan Nguyen, CEO of leading boutique fruit retailer Klever Fruit, outlines the latest market trends while Laurent De Smedt of major Belgian cooperative BelOrta discusses the market potential for new apple and pear varieties. Ben Reilly of Australian company Steritech also explains the value irradiation can bring in facilitating market access for both fresh fruit imports to Vietnam and exports from the country.
Already a major fruit producer and exporter, Vietnam has huge potential to develop its role as a global supplier with investment into more advanced and sustainable growing systems. Siebe van Wijk of The Fruit Republic explains how the company is helping to professionalise Vietnam’s citrus industry through its ‘SUCCEEds’ project.
With a mixture of lively sessions in a shared conference and expo area, Fresh Produce Vietnam enables delegates to connect with top buyers, suppliers and service providers and tap into a wealth of established expertise and new talent.
Delegates can enjoy non-stop networking opportunities throughout the event, including an evening cocktail hosted by Asia Fruit Logistica on Day One.
Day Two (14 May) offers a programme of organised visits to top supermarket outlets in Ho Chi Minh showcasing some best-in-class examples of food retail in Vietnam. Delegates can also take part in a tour of the city’s bustling Thu Duc Wholesale Market.
Register now to take advantage of the early bird rate: www.fruitnet.com/freshproducevietnam/tickets
To view the latest agenda, visit the website: www.fruitnet.com/freshproducevietnam/agenda
