Indian retailer will exclusively offer the fresh produce food tech platform’s products in three cities
Pluckk has announced a new strategic partnership with Spencer’s Retail that will see the Indian retailer exclusively offer Pluckk’s premium produce across Fresh Section stores in Lucknow, Varanasi and Gorakhpur.
Pluckk’s offerings include ozone-washed fruits and vegetables sourced directly from partner farms, certified non-GMO products, and HACCP-certified quality assurance. The company’s product range spans daily essentials, exotic selections, cuts, mixes, and juices, totaling 90 distinct items.
Pratik Gupta, chief executive of Pluckk – a B2C fresh produce food tech platform – said it was an exciting collaboration.
“We are excited to partner with Spencer’s Retail to introduce our high-quality produce to their customers. This collaboration allows us to showcase the best of our offerings, ensuring consumers have daily access to fresh, healthy, and safe food. We anticipate doubling our presence over the next 12 months,” said Gupta.
Saurabh Bansal, chief merchandising officer, Spencer’s Retail, also welcomed the partnership.
“Our partnership with Pluckk marks a significant step towards enhancing the fresh food experience for our customers. Pluckk’s expertise and commitment to quality align perfectly with Spencer’s mission to offer the best products to our customers,” said Bansal.
Pluckk operates in major cities like Delhi, Mumbai, Bangalore, and Pune. The company connects farmers directly to consumers, delivering over 2mn products every month to 500,000 homes.
Its platform has already on-boarded more than 1,000 farmers across Mumbai, Bengaluru and Delhi and is now available on platform such as Amazon, Swiggy, Dunzo and Zepto.
