Chinese fruit retail chain to open stores in Indonesia as it embarks on international expansion programme
Major Chinese fruit retail chain Pagoda has announced plans to enter the Indonesian market with its first store slated to open before the end of the year.
In a company statement, Zhu Qidong, deputy general manager of Pagoda Group, said the move into Indonesia marked the first step in a broader strategy to take Pagoda’s proven retail and supply chain systems and expertise to the global market.
In its media release, Pagoda pointed out that there are few specialist fruit retail chains operating internationally, and even fewer that provide “a well-structured product and service experience”.
“Companies with mature B2B and B2C expertise and a comprehensive supply chain advantage are particularly rare,” Pagoda explained.
“Many countries boast impressive development levels and purchasing power, and yet there is a stark contrast between the demand for high-quality, cost-effective and well-serviced products and the current offerings. Addressing this gap is precisely Pagoda’s strength and a prime opportunity.”
Pagoda has selected Indonesia as the market for its overseas debut for several reasons, the company explained.
“Industry analysts highlight that Indonesia is the largest economy in South-East Asia with a vast population where fruits are a staple of daily diets. With the rising middle class, it presents a significant market opportunity,” the company said. “The disparity in local fruit quality and the lack of membership systems and after-sales standards make it a promising choice.”
Pagoda will set up stores in Indonesia with a local partner which shares “a similar brand ethos and philosophy”, the company said.
“This partner has extensive experience in successfully operating in high-end markets and is well-acquainted with local policies and market conditions, making the collaboration a natural fit,” the statement said.
