Oppy has revealed that it is to double its Mexican grape volume for the 2024 season, marking a ”significant milestone” in its commitment to expanding its 365 programme.
The enhanced lineup will now include Sun World varieties such as Autumncrisp and Ruby Rush, Oppy confirmed.
Initial assessments of the grape crop indicated a ”promising season ahead”, with estimates suggesting industry volumes would fall within the 22m-24m box range.
“We are thrilled to be increasing our volume twofold, sourcing from four key regions,” said executive director of category development Piers Hanbury.
”Starting in Obregon and progressing through Hermosillo, Aleman, and Carborca, we are poised to offer an even wider array of top-quality grapes to our customers.”
Oppy has redesigned its supply chain by using its cold storage facilities in Los Angeles for 20 per cent of its volume, reducing mileage and enhancing truck availability.
This, it said, would optimise efficiency and freshness.
The group has also sharpened its focus on exports, particularly into Asian markets, through Delica North America, in which Oppy owns a 50 per cent share.
“We will explore markets in Asia and Oceania for the Mexican grape season,” said Carlos Alcazar, Delica’s supplier relationship manager.
“Our partnership with Oppy enables us to deliver the right fruit to each market, with Japan expected to be a key destination. Additionally, we are eyeing opportunities in South Korea and Australia.”
Mexico’s grape season is set to kick-off in mid-May, transitioning from Chile, where Oppy has a ”significant late-season presence”.
The news comes after Oppy’s strategic joint venture was announced with Sun Grape USA earlier this year, forming Sun Grape California LLC – An Oppy Company.