Indian ag-tech company to help other start-ups follow in its footsteps by sharing technology, expertise and financial support
Ninjacart has launched a new agri-tech-focused startup programme to help accelerate the growth of early-stage food-tech and ag-tech startups by providing access to cutting-edge technology, venture capital partners, financial backing, and expert business advice.
The Indian company was a start-up itself. It launched in 2015 and subsequently secured investment from the likes of Syntenga, Base Capital and Walmart. Now, it hopes to help other companies on the same journey with its Ninjacart Startup Program.
The group has nearly a decade of experience in transforming agricultural ecosystems through technology and data and has experience partnering with ag-tech innovators globally to optimise supply chains and solve complex distribution challenges.
The Ninjacart Startup Program leverages this expertise, network, and proven solutions to help startups scale faster, drive meaningful change, and lead the future of food distribution.
The scheme offers participants four key benefits: access to Ninjacart’s technology, the ability to pitch to VC partners, financial backing and expert business advisory.
Startups will gain access to a focused suite of Ninjacart’s supply chain management tools to drive growth or enhance operational efficiency. Growth tools include demand forecasting, sales management, pricing intelligence, campaign management, and customer app modules. For operational efficiency, modules for procurement, inventory management, workforce management, logistics, and catalog management are available.
Participants will have the opportunity to present to top VC partners such as Syngenta Group Ventures and Base Capital on a demo day, scheduled for February 2025 and Ninjacart will offer credits up to US$50,000 to offset platform and implementation fees during the first six months of participation.
Ninjacart will also share domain expertise and leadership to help start-ups build scalable supply chains for fresh produce, meat, and staples, offering tailored guidance to shorten their path to profitability.
The programme is open to emerging startups founded in 2020 or later, have raised up to US$1mn in funding, and operate outside India. Eligible startups must be post-revenue and focused on innovating the food supply chain.
“At Ninjacart, we’ve always believed in the transformative power of technology to solve critical supply chain inefficiencies,” said Kartheeswaran KK, co-founder and chief executive of Ninjacart.
“The Ninjacart Startup Program is designed to empower innovators who are driving systemic change in food systems. By offering our expertise, technology, and network, we aim to help startups accelerate their startup journey and propel the collective transformation of the global agriculture ecosystem.”
