New Zealand is set to have a strong presence at Asia Fruit Logistica 2024 with companies from Aotearoa represented at New Zealand pavilion and across individual booths

Index

Index

New Zealand Trade and Enterprise
www.nzte.govt.nz

New Zealand Trade and Enterprise (NZTE) is the government agency charged with helping New Zealand businesses to grow internationally. It uses its extensive knowledge and global networks to help exporters of all sizes make better decisions and connect to the right partners and investors. NZTE connects international businesses and investors with high-value growth opportunities in New Zealand. By supporting New Zealand businesses, it boosts New Zealand’s economy and reputation, and helps to share what’s special about New Zealand with the rest of the world.

 

 

Avanza
avanzaavocado.com/

New Zealand’s Asian market specialist, Avanza represents two companies – Southern Produce and Primor Produce – who collectively market around 65 per cent of the avocados exported from New Zealand. Avanza avocados are available from September to January. It is this limited ‘in season’ availability of New Zealand fruit, combined with its creamy taste and nutritional benefits, that gives Avanza fruit its point of difference and appeal. Avanza proudly supports its importer and retailer customers with a budget for promotion activity, point-of-sale material and consumer education on how to use avocados, nutritional information and recipe ideas.
Product: Avocado

Bostock New Zealand
www.bostock.nz

Bostock New Zealand is one of New Zealand’s leading growers and the largest organic apple producer with a proud history of sustainable growing practices. The company is 100 per cent owned by John Bostock and is based in Hawke’s Bay, one of the cleanest and purest growing environments in the world.
Products: Apples, onions, grains, squash

Cherri
worldsfinestcherries.com

Cherri has a very simple mantra; combining freshness, convenience and delight - New Zealand-grown cherries deliver super-premium quality and taste, ready-to-eat convenience and nutrition. These attributes make Cherri the perfect gift for someone special and equally as attractive as a treat for snackers wanting to make healthier choices.
Product: Cherries

Golden Bay Fruit
www.goldenbayfruit.com

Golden Bay Fruit is a unique vertically integrated fruit growing company from New Zealand. Those who work with Golden Bay Fruit, work directly with the growers. “Together, we are introducing a new, direct approach of growing fruit that is based on quality, sustainability and partnering.”
Products: Apples, pears

Integrow
www.integrow.co.nz

Intergrow Marketing specialises in the procurement and marketing of fresh fruits and vegetables. Its goal is not necessarily to be the number one volume wise in the marketplace but to deliver on its promises in the most efficient and honest manner. Integrow is committed to excellent communication and customer service.
Products: Apples, avocado, carrots, cherries, citrus, onions, squash

Kiwi Crunch
kiwicrunch.com

Kiwi Crunch is a large, family-owned, integrated pipfruit business - growing, harvesting, packing, storing, and exporting apples and pears all around the world. It grows, packs, and delivers the tastiest pipfruit to the world, with a commitment to excellence every step of the way, from orchard to consumers. Grown with care. New Zealand proud. Kiwi Crunch aims to grow the best pipfruit, fit for the world. New Zealand is blessed with incredible soils, pure water and a temperate climate; and Kiwi Crunch’s pipfruit reflects its provenance, which the company calls its natural advantage. Kiwi Crunch’s passionate team grows, packs and delivers the tastiest apples to the world, standing behind the idea of delivering only the best, every step of the way, from the orchard to the consumer.
Product: Apples

Prevar
prevar.co.nz/

Prevar is an innovation company in the business of developing and commercialising the world’s best premium apple and pear cultivars from New Zealand that are grown and consumed around the world. Prevar works in collaboration with Plant & Food Research to deliver new varieties which meet both current and future market opportunities. To date, Prevar has commercialised 14 varieties including Rockit, Dazzle, Smitten, Sassy and PiqaBoo. These premium brands are leading category growth in key export markets. A global network of more than 30 licensees manages the production and sales of these varieties in New Zealand, Australia and in selected international locations where the highest quality apples and pears can be grown.
Product / Services: Product innovation

TEMA MasterFile 3

Te Mata Exports
www.temataexports.co.nz

Te Mata Exports is a trusted business, specialising in the export of quality fresh produce sourced from around the Pacific Rim. Te Mata Exports’ history has shaped the company. From humble beginnings it has grown to become one of Australasia’s best produce exporters, supporting a wide range of growers and international customers. Te Mata Exports is built on relationships and real connections. Its extensive industry knowledge and experience, combined with longstanding relationships allow the company to provide a high level of service to growers and customers alike. Te Mata Exports has grown significantly over the years, carefully building a skilled and reliable team, which has enabled it to partner with a wider range of growers and customers around the world.
Products: Apples, cherries, citrus, grapes, tomatoes

Mr Apple NZ (Booth no.: 3J02)
mrapple.com

Mr Apple is New Zealand’s largest supplier of high colour and non-proprietary apples. It has a large range of traditional and new varieties, with different quality and colour grades, to meet a diverse array of customer needs. In addition, Mr Apple is the largest exporter of the most popular and most common varieties and exports over 25 per cent of New Zealand’s Royal Gala, Queen and Pink Lady apple crops.
Product: Apples

New Zealand Cherry Corp (Booth no.: 5S40)
www.nzcherrycorp.com/

New Zealand Cherry Corp is a family partnership that goes back 40 years. It grows, packs, and exports the world’s best cherries, where quality is a focus. Through its expertise and quality, New Zealand Cherry Corp is a trusted brand in high demand in global markets. Sustainability and social responsibility became a company goal in 2019 with the creation of its Cherry Rescue initiative. All of the company’s productive trees are fully netted to protect from bird and hail damage covering 100ha, which is approximately 10 per cent of the New Zealand export cherry plantings. As growers, New Zealand Cherry Corp’s strives to achieve the highest quality cherries by nurturing its crop through its full growing, packing, and exporting cycle. As exporters, it packs to customer requirements down to consumer ready packs from 455g to 5kg.
Product: Cherries

Pure Pac (Booth no.: 5V39)
www.purepac.nz

Pure Pac is an integrated packhouse and marketing company formed by seven passionate cherry growers based in Cromwell, Otago. Together, the group is committed to delivering the highest quality Central Otago cherries to customers around the world. Fresh air, the perfect climate, glacial water and minimal intervention keep Pure Pac’s cherries pure. Pure Pac pays close attention to packing to make sure its premium New Zealand cherries arrive in prime condition.
Product: Cherries

Rockit Trading Company (Booth no.: 3J14)
www.rockitapple.com

Rockit began as a tiny seed of an idea 20 years ago. While the rest of the world was super-sizing their apples, it did the opposite. From Hawke’s Bay, New Zealand Rockit created the world’s one-of-a-kind, perfectly-sized small apple and packed it with concentrated flavour and goodness. Then Rockit thought differently again and created unique, premium packaging to disrupt the category and stand out on-shelf. Its apples are now sold in more than 30 countries around the world – and grown in eight, which means they’re fresh all year around. In a world of sameness, different is how Rockit stands out and gets ahead. Pioneering and innovating. Faster, greater, fresher. It’s got a winning difference – and big ambitions to be the world’s most loved apple brand. And in true Rockit style, it’s making this happen.
Product: Apples

T&G Global (Booth no.: 5K20)
tandg.global

T&G Global’s story began 125 years ago as Turners and Growers, and today it helps to grow healthier futures for people around the world. Located in 13 countries, its team of 2,000 people both grow and partner with over 1,200 growers to market, sell and distribute nutritious fresh produce to customers and consumers in over 60 countries. As kaitiaki, it does this guided by kaitiakitanga. For T&G Global, this means the company treats the land, people, produce, resources, and community with the greatest of respect and care, as guardians of their future.
Products: Apples, asparagus, berries, tomato, grapes, pears, potatoes, citrus, cherries, stonefruit

VentureFruit Global (Booth no.: 5K20)
venturefruit.com

With over a century of knowledge and determination to be the leader in the variety management space, VentureFruit has evolved out of pioneering fresh produce company, T&G Global. These strong roots have paved the way for VentureFruit, established in 2021, to constantly seek opportunities to commercialise exciting new plant varieties with the highest potential to succeed. Its expertise and success in cultivar development and commercialisation services have been honed over the last 25 years and are demonstrated through strong consumer-orientated brands, including Jazz, Envy, Pacific Rose and Pacific Queen.
Product: Apples, pears, berries, grapes

Freshmax Group (Booth no.: 5K32)
www.freshmax.group

The Freshmax Group operates some of the most respected fresh produce businesses in Australasia and around the Pacific Rim. Freshmax and ValleyFresh are the global face of the Group’s international and Australian domestic businesses, with export operations in seven countries around the Asia-Pacific region coupled with substantial supply chain service assets across Australia’s eastern seaboard. Complimentary to this, BerryCo specialises in managing the Group’s commercial berryfruit interests in New Zealand.

Valleyfresh New Zealand

The Valleyfresh name is synonymous with the supply of high quality produce. Established nearly 20 years ago, Valleyfresh has developed a comprehensive product range and extensive network to become a global leader in the supply of fresh produce.
Products: Apples, avocados, berryfruits, citrus, summerfruits, grapes, tropical fruits

BerryCo NZ
www.berryco.co

Embarking on a ground-breaking journey, BerryCo boldly aims to innovate the New Zealand berryfruit industry and market the fruit produced through collaborative efforts with growers
Product: Blueberries

Freshco – The Fresh Fruit Company of New Zealand (Booth no.: 3S32)
www.freshco.co.nz

Freshco is a leading export business that was founded in 1989 in Auckland, New Zealand. The privately owned and operated business is committed to growing what its customers want. Freshco and its grower partners are passionate about creating excellent product. Freshco people are involved in every step of getting the quality right, from field to customer.
Products: Apples, cherries; squash

Zespri International (Booth no.: 3L01)
www.zespri.com.cn/zh-CN/

Zespri is one of the world’s most successful horticulture marketing companies and the Zespri brand is recognized as the world leader in premium quality kiwifruit. Based in Mount Maunganui, New Zealand, it is 100 per cent owned by current or past kiwifruit growers, and employs approximately 450 people in New Zealand, Asia, Europe and the Americas. On behalf of its 2,500 growers in New Zealand and 1,200 growers based elsewhere, Zespri manages kiwifruit innovation and supply management, distribution management and marketing of Zespri Sungold, Zespri Green, Zespri Organic, Zespri Gold and Zespri Sweet Green kiwifruit.
Product: Kiwifruit