On 7 September 2009, the AP Møller–Maersk Group will merge its supply chain management activities, currently branded as Maersk Logistics, and its freight forwarding activities, at present branded as Damco, under the single brand name Damco.
'Under the new, single brand our primary drivers remain our passion for customers and our dedication to service delivery,' said Rolf Habben-Jansen, CEO of Maersk Logistics and Damco. 'Our teams across the globe will become even easier to do business with than before.'
The company aims to build it business further by putting customers and their business first, according to Mr Habben-Jansen.
'That means spending more time with our customers, asking questions, and engaging with them to build the right solutions, because we want to become and remain our customers’ preferred choice in the industry when it comes to selecting a reliable, high-quality provider across all our services,' he explained.
Under the new brand, Damco will continue to offer its customers a broad range of logistics services covering A-to-B forwarding and time-sensitive reefer logistics to advanced supply chain management solutions and consultancy.
Mr Habben-Jansen added: 'To us, it’s important that we think beyond the norm and that we create competitive solutions for our customers regardless of their size. We believe we represent the best of multiple worlds: The locally anchored and customer-focused forwarding business combined with the advanced and visionary solutions of our supply chain solutions – all backed up with the strengths, stability, and capabilities of the AP Møller–Maersk Group. We have a lot to offer, even if we today are maybe less well-known in the market than some of our competitors.'
During the interim period between June and 7 September, supply chain services will continue to be delivered under the Maersk Logistics brand, while the group's forwarding services will continue to be delivered under the Damco brand.
