Insights specific to the continent of Asia will now be available through IGD’s brand new platform, IGD Asia.
Adding to their list of offerings which includes IGD Retail Analysis, IGD Supply Chain Analysis, and IGD Shopper Vista, IGD Asia will offer insights and capability services designed to help businesses trade successfully in Asian markets.
“The relationships we have built with retailers and suppliers in Asia give us unrivalled access to what’s happening on the ground in the region and allow us to be uniquely placed to understand the challenges companies face and deliver the right insight and capability,” said Louise Spillard, managing director of IGD Asia.
The platform will provide in-depth data and analysis on fast moving consumer goods (FMCG) retail in Asia. This includes information on trends, retail innovation, and promotional and seasonal activity advice.
The platform will cover 18 markets across Asia and over 100 retailer profiles. Spillard said that what sets IGD Asia apart is its strategic and operational understanding of retailers and manufacturers.
“Our insights not only show the what but importantly add value around the how and why.”
