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California-based fresh produce group The Fruit Patch Inc has announced the appointment of Jeannine Martin to its marketing team, as it continues the reorganising that began when Scott Wallace took up his post as CEO in July last year.

Ms Martin has joined the grower-shipper-marketer from Simonian Fruit Co, where she spent nearly ten years and most recently held the role of sales manager, The Packer reported.

'Jeannine's track record of using a service-oriented approach in her transactions with her co-workers and customers is an asset, and we are fortunate to have her as part of the team,' said Sheri Mierau, vice-president of sales and marketing at Fruit Patch.

Ms Martin said that leaving Simonian Fruit Co was a 'very difficult decision', but felt that joining Fruit Patch was the right professional move.