Freshmax Group has appointed Dan Reeves as Freshmax Australia CEO, where he will oversee the group’s Australian subsidiaries including Deluca Banana Marketing and Valleyfresh, of which Freshmax has a shareholding.
Former senior director of sales and service at Chep Australia, Reeves has more then 13 years of experience in management both in Australia and overseas.
“The appointment of Dan [Reeves] to the CEO role for the Freshmax Group in Australia is a continuation of the strengthening of our senior management team with seasoned and experienced executives to lead, develop and support our suppliers, customers and our people into the future,” said Freshmax director Glenn Wallace in a company statement.
