After launching the Dole Sweetio Pineapple Sorbet and Red Fuji Apple Sorbet with McDonald’s in 2021 and 2022, Dole has joined hands with McDonald’s again this year to launch the Dole Sweetio Banana McFlurry, leading the banana craze this summer China.
Dole-McDonald’s partnership grows
As the official partner of McDonald’s, Dole has frequently launched joint products to ignite consumers’ passion in summer. When McDonald’s classic ices are paired with Dole’s high-quality fruits and vegetables, the co-branded limited-edition models are highly sought after and receive an enthusiastic response from consumers.
In 2021 Dole co-launched the Sweetio Pineapple Sorbet, which, thanks to the use of Sweetio Pineapple Juice, perfectly reproduced the pineapple’s rich aroma and sweet-and-sour taste, It attracted a very strong response as soon as it hit the market, and was a favourite among consumers. Young consumers have been sharing it on social media and it sold out early.
In 2022, McDonald’s once again chose to join hands with Dole to launch Apple Sorbet, a dessert that met the needs of today’s young market.
Selected from Dole’s Red Fuji apple juice, the texture was created through the introduction of new technology, presenting a natural fruit flavour and sweet taste, suitable for modern young consumers who pursue a low-fat diet in the balance between health and taste.
Good bananas make good flavour
On 31 July, Dole Super Sweet Banana McFlurry was launched in 6,000+ McDonald’s stores and 2,000+ dessert stations across China. The McFlurry is made from the finest Dole Sweetio Banana, with real fruit pulp added. By matching Dole Sweetio Banana, which is super sweet and soft, and cold McFlurry in summer, Dole has created a whole new flavour paring.
Dole bananas have become a household name and can be found in major supermarkets such as Sam’s and OLE. One of Dole’s top products, the Sweetio Banana, is the best of the bananas, with close to 300m bananas sold in China every year.
Produced in Dole’s own farms in the Philippines, the bananas are grown in the highlands and have a long growing period of more than 365 days, which allows them to accumulate more sugar, making them super sweet, sticky, and flavourful, without being astringent. At the same time, Dole’s Sweetio Banana is also richer in vitamin B6 and potassium to replenish daily energy needs. Dole Sweetio Banana is also a star fruit highly recommended by Panda Guide Sensory Lab.
Dole celebrates 155 years of leading the way in bananas
The global centennial fruit and vegetable brand Dole originated in 1851 and has become one of the leading brands in the fruit industry with its quality control and brand history. Dole is a leader in the banana industry and has been operating bananas since 1899, and this year marks the 125th anniversary of Dole’s bananas.
After entering the Chinese market in 1998, Dole has continuously enriched its product line. In addition to bananas and pineapples, it also supplies apples, papayas, avocados, grapes, pears, blueberries, citrus, coconut greens, corn and other rich product categories. Its offering includes more than 90 domestic and international fruit and vegetables throughout the year, and it also has its own farms in many places around the world, with mature quality control systems.
Dole is committed to providing consumers with high-quality, fresh and tasty fruit and vegetables. In 2020, Dole announced six global commitments to actively create shared value for people and the planet, including a commitment to provide quality nutrition to 1bn people by 2025, and to strive to achieve zero fruit loss by 2025.
This is in line with McDonald’s China’s efforts to promote green restaurants, green packaging, children’s nutrition and other sustainable development initiatives, as well as practicing the brand philosophy of “Because we love it, we do it right”. The cooperation with McDonald’s also integrates the high quality nutrition of fruits into healthy desserts, hoping that more people can enjoy the nutrition brought by Dole.