The CEO of food giant Chiquita, Fernando Aguirre, will be featured on the reality television programme ‘Undercover Boss', Cincinnati.com has reported.
The show's premise involves the head of a large firm going undercover to participate in and observe the day-to-day workings of the company, often with hilarious results.
According to Chiquita spokesman Andrew Ciafardini, Mr Aguirre enjoyed participating and found it to be a great way to better understand all facets of the company, including the challenges of its frontline employees.
