Indian demand for Chilean cherries is growing off an extremely low base, according to Tarun Arora, director of leading Mumbai-based marketer and distributor IG International.
Arora estimates that the South Asian nation imports just over 100 tonnes of cherries annually, with Chilean suppliers making up 65 per cent of the trade.
However, he said the fruit’s sweet and juicy flavour was beginning to appeal to Indian consumers, presenting seemingly endless opportunities to marketers in the world’s second largest market by population.
“We are witnessing robust growth in the demand for Chilean cherries in India as more and more Indian consumers discover their exquisite quality and rich flavour,” Arora explained.
Arora believes infrastructural bottlenecks have hindered the growth of the high-end market for fragile fruits such as cherries in the Indian market until date. To address this issue, IG International has invested in a specialised storage, handling and transportation system for cherries, where the temperature and fruit condition are monitored on an hourly basis to ensure fruit reaches the consumer in optimal condition.
The company is also in working in association with fresh produce giant Dole to improve quality management and grow the category. “Dole ensures that only the best Chilean cherries are selected; cherries that are soft, plump and juicy and distinguished by their beautiful, deep ruby skin and flesh, and sweet and rich flavour,” Arora said.
