Carrefour has opened its first convenience store under the Carrefour Convenient Buy banner in Taiwan, reports Planet Retail.
Located in Taipei, the store opened on the 15 January and is the first time that Carrefour's multi-format, single-banner strategy has been implemented in the country, the article said.
The store has a sales area of 865m2, operates around the clock, and has over 20,000 SKUs, including fresh fruit and vegetables, Planet Retail said.
Carrefour positions the new format as 'hypermarket price, supermarket size and convenience store' and expects to compete against strong local supermarket operator Pxmart.
Carrefour will watch the results of the new store during a three months period before opening more stores, according to the report.
