Company anticipates a significant increase in cherry exports to China this year
Camposol has announced the launch of its 2024/25 cherry campaign in China almost two weeks earlier than last year.
“The eagerly anticipated first shipment from Chile arrived in Shanghai on 11 November and the cherries were marketed almost immediately across various channels. Their excellent quality has already set high expectations for the weeks ahead,” the company said.
Harvesting began on 4 November, almost two weeks ahead of last season, with growers reporting good sugar levels and outstanding taste quality. So far, the weather conditions have been more favourable than last year, which has enhanced productivity. Camposol said it anticipates a significant increase in cherry exports to China this year and expects the positive trend to continue in 2025.
Chile projects a total export volume of around 658,000 tonnes of cherries for the 2024/25 season. Camposol exclusively supplies its Chinese customers with Chilean-grown cherries, mainly from the O`Higgins and Maule regions, which are renowned for their favourable growing conditions. Its two varieties, Santina and Lapins, are very much appreciated by Asian customers.
Camposol’s cherry exports to Asia are managed by its Chilean branch which just celebrated its 5th anniversary.
Camposol has been present in the Asian market for over 15 years and coordinates its activities through its sales platform in Shanghai. As well as cherries, the company supplies avocados, blueberries, grapes, mandarins, and mangoes to Asia.
“The Chinese market is of great importance to us, and we enjoy a very positive and trusting cooperation with our quality-focused customers in the region in all channels we supply like retailers, distributors and wholesalers,” Camposol said.
“To date, our cherries are marketed almost exclusively in China. With the additional volumes we expect to receive starting in the 2025 season, we plan to expand into new markets in Asia, and also to deepen our penetration into Tier 2 and Tier 3 cities in China,” said Luis Miguel Baanante, Camposol’s general manager in Asia.
Camposol’s CEO, Ricardo Naranjo Fernandez, said: “The Asian market is a key pillar of our long-term growth strategy, and our cherry production is central to our expansion plans in the region. We see significant opportunities to build lasting relationships with partners and meet the growing demand for premium, sustainably produced fruit.
“The investment in our Chilean operations is part of our commitment to delivering high-quality products to Asia and beyond, as we work to strengthen our presence and drive further growth across multiple channels”.
