Exclusive interviews with outgoing WAC president Todd Fryhover and Foodhall’s head of fresh merchandise, Agus Lawi, plus features on Indonesia, apples, grapes, citrus and more 

The September 2024 edition of Asiafruit Magazine is now available to subscribers on the Asiafruit app – Apple, Android and desktop – bringing you the latest news and views from across Asia’s fast-moving fresh produce markets.  

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You can subscribe to Asiafruit Magazine HERE.    

Asiafruit’s Indonesia edition explores the opportunities and challenges in this high-potential market. In our market report, Bree Caggiati covers the growth in modern retail as consumers seek out more premium fresh produce lines as well as the continued difficulties with import processes. Asiafruit editor John Hey interviews Foodhall’s head of fresh merchandise, Agus Lawi, on the company’s food retail banners, The Foodhall and Daily Supermarket, and Fred Meintjes unpacks the challenges South Africa faces in its efforts to supply Indonesia’s growing demand.  

Headlining our apple feature, Fruitnet’s US correspondent Jeff Long interviews outgoing president of the Washington Apple Commission, Todd Fryhover. Fryhover reflects on his nearly two decades at the helm navigating immense change in varietal offerings, increasing production costs and labour requirements, and shifts in investment strategies. We also share news on Europe’s falling volumes and a new partnership between Wismettac Foods and TopFruit to bring the Kimito apple to the Southern Hemisphere.  

Elsewhere, Liam O’Callaghan reports on the New Zealand government’s intentions to end a 30-year ban on gene editing technology, a move Plant & Food Research says could help enhance varietal development for the country.  

Plus, our category features spotlight grapes, berries, stonefruit, citrus and more.  

The Indonesia edition of Asiafruit is distributed at Fruit Attraction in Madrid on 8-10 October and The Global Produce & Floral Show in Atlanta, Georgia on 17-19 October. Pick up your copy at Fruit Attraction at the Fruitnet Stand: Hall 5, Stand 5B00A