Asia Fruit Logistica preview: Netherlands

Holland Agri Foods

In recent years, Holland Agri Foods has rapidly grown its exports to Asia, says the company’s sales support coordinator Lotte Roskam. “Our main product is the Dutch onion, which is appreciated by customers from all over the continent,” she outlines. “Customers can also approach us for garlic, potatoes, carrots and much more. We are not scared to take on a challenge and won’t shy away from any request. We have experience with almost all Asian countries.”

Agrifoods

Netherlands-based Agrifoods is a trading agency, importing and exporting fresh fruits and vegetables from all over the world. In the past year it has started moving a new line of Hass avocados from Brazil to Europe, and the group says it is interested in potential Asian clients as well. Agrifoods’ core business is selling Brazilian apples to Bangladesh and India, while it also sends Shine Muscat grapes from Brazil to Asia. The company is hoping to see more markets being opened in the East, such as Malaysia, Vietnam and Indonesia, especially for its apple range.

Waterman Onions

Waterman Onions, Sawari Fresh – an importer of ginger and garlic – and Holland Cambridge Farms will join the Dutch pavilion at Asia Fruit Logistica in September. Waterman Onions says that shipping to Asia from the Netherlands is currently “very interesting” due to the ongoing container imbalance. Dutch onions, known for their long shelf-life and high dry matter content, are popular in Asia. “We can quickly deliver onions, providing alternatives to importers affected by recent export challenges and aim to connect with those seeking a reliable supplier of high-quality onions,” the group notes.

Bayer Vegetable Seeds

Bayer Vegetable Seeds is looking forward to connecting with the value chain partners who will visit Asia Fruit Logistica, according to Nico van Vliet. “It is critical for us to have match-making moments based on consumer demand of fruits and vegetables to increase consumption,” he explains. “A good farm-to-fork approach is only possible through collaborative partnering with focused value chain partners.” Bayer will showcase a range of fresh products, including glasshouse tomatoes, melons, and several local Chinese vegetable varieties.

Fresh-Pride

Barendrecht-based Fresh-Pride is focusing on expanding its market presence in Asia and has seen positive developments after recent customer visits in Malaysia, Singapore and Taiwan. The group’s key products for the Asian market include Australian and South African oranges and mandarins, Kenyan avocados, New Zealand apples, Ecuadorean pitahayas and Chinese grapes. Fresh-Pride is particularly excited about the potential in expanding its market reach in Indonesia, Thailand and Vietnam, it says, and exploring new opportunities in Japan and China, while monitoring potential growth in Korea and the Philippines. “We are actively addressing challenges such as direct imports, price ceilings, and maintaining strong long-term relationships with existing partners amid competitive pressures,” Fresh-Pride notes.

FruitMasters

FruitMasters, the largest fruit cooperative in the Netherlands, delivers top-quality Dutch fruit from its affiliated growers directly to national and international markets. With its own facility and logistics centre, FruitMasters says it ensures efficient supply and versatile packaging for a superior fruit experience. At Asia Fruit Logistica, the cooperative is inviting visitors to discover its innovative offerings for the Asian market, including its Morgana, Tessa, Bloss, Migo, Conference and Prestige fruit brands.

TFC Holland

While TFC Holland primarily focuses on the European market and does not engage directly in sales in Asia, its broader BayWa Global Produce group has a significant presence there. Notably, its subsidiary T&G Global is active in Asian markets, particularly with apples, and is demonstrating a strong performance, according to the group’s Yannick Henßler. TFC itself relocated to a new, state-of-the-art facility in Waddinxveen, Netherlands, in 2023 to better accommodate its increased demand and growth. The facility includes advanced Softripe ripening chambers and new drying facilities for ginger, which it primarily imports from China and South America. At Asia Fruit Logistica, TFC Holland will be part of the BayWa Global Produce joint stand, and its focus will be on networking with existing and potential suppliers and growers of exotic fruits, Henßler confirms, with visitors encouraged to see and taste the two premium consumer apple brands Envy and Jazz in particular.