Asia Fruit Logistica preview: China, Part One

Goodfarmer

Chinese fresh produce giant Goodfarmer will spotlight ten proprietary branded products at its stand this year. These include bananas, pineapples, young coconuts, fresh and frozen durians, cherries, dragon fruit, apples, berries and sweet corn. Some key products Goodfarmer represents in China will also be showcased, such as Zespri kiwifruit, Rockit apples, Driscoll’s berries, and Pink Lady apples.

Wang Zhejiang, sales director for traditional channels of Goodfarmer’s fruit business division, says the company is dedicated to bringing more new and innovative products to consumers. “In the past year, our organic bananas and Deluxe pineapples have achieved significant growth, indicating that consumers are increasingly seeking healthy and tasty fruit products,” he says.

For Goodfarmer, Asia Fruit Logistica provides an ideal platform for both procurement and sales. “It is quite convenient for the clients we invite to attend the trade show in Hong Kong. The enthusiasm of our clients for attending the show is quite high.”

Joy Wing Mau Group

Joy Wing Mau Group (JWM) prides itself as a core enterprise in the global fruit distribution value chain. As an old friend of Asia Fruit Logistica, JWM will again showcase the group’s strong capabilities under the theme of “Maximise Your Value In China”. The JWM stand will feature its proprietary brands, such as Joyvio and Joy Tree, as well as fruit from its global strategic partners. A wide range of fresh-cut fruit products will also be unveiled.

Since the last edition of Asia Fruit Logistica, JWM has made progress in various aspects of its business. In December 2023, JWM moved into a new headquarters in Shenzhen. The building incorporated advanced technologies and functions such as a fully automated distribution centre and smart cold storage facility. JWM has also made great strides in collaborating with leading global logistics service providers in innovative solutions such as chartered ships and flights, sea-air combined transport, and multi-port decentralised customs clearance.

Fresh Del Monte

Fresh Del Monte Produce looks forward to showcasing its Del Monte Rubyglow pineapples. It is the latest innovation from the company following more than 15 years of R&D efforts, leading to a registered plant patent in the US. With very limited production volume, the fruit is naturally ripened in Costa Rica on the plant and sold crownless at a super-premium price. Rubyglow was first launched in China at the beginning of 2024, and is now also available in the US market.

As one of the world’s leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables with a global client network, Del Monte is looking to connect with potential customers, suppliers and partners from around the world at Asia Fruit Logistica.

Hutchison Ports Yantian

Hutchison Ports Yantian is a member of HPH Trust and part of Hutchison Ports’ global network of port and logistics operations. Located in east Shenzhen, China, Yantian is the key gateway for China’s foreign trade, serving approximately one third of the import and export container volume of Guangdong province. Home to the busiest European and American shipping routes, Yantian has access to most destination ports worldwide via its nearly 100 weekly services.

“With the support of related departments and working closely with our business partners and customers, we launched stable and green cold chain railway services for customers who import via Yantian and destined to inland cities of China in the past year,” says Linda Lin, the deputy general manager - commercial department of Yantian. “We are willing to explore more tailor-made logistics solutions for customers according to different needs and demands.”

Fall Creek China

Fall Creek China is the Chinese subsidiary of Fall Creek Farm & Nursery, globally recognised for its work in blueberry genetics and propagation. Established in 2021 in Yunnan, Fall Creek China specialises in serving blueberry growers in China, providing both Southern Highbush and Northern Highbush blueberry genetics through its young plant nurseries located in the main global production regions. In the past 12 months, Fall Creek China successfully delivered its first round of young plants to blueberry growers in China.

Besides presenting the current range of Fall Creek proprietary varieties on offer to Chinese growers, the company will also introduce five new blueberry genetics at Asia Fruit Logistica, including FCM14-057, ArabellaBlue (FC14-062) and PeachyBlue (ZF08-029).

Sinolychee

Guangdong Sinolychee Agricultural Group has over 20 years’ experience in developing exports of Chinese agricultural products. Currently, its products are exported to more than 20 countries and regions worldwide. At this year’s show, Sinolychee will continue to promote the lychee brand Hua Dan while also introducing the new Sweet Guli brand, which focuses on Xinjiang fruit, mainly plums and melons.

Sinolychee currently has four proprietary lychee and longan varieties, ensuring stable output to the high-end lychee market. This year, the late lychee varieties the group grew in Sichuan and Chongqing have successfully borne fruit, which will further extend the lychee supply period in the future. Additionally, Sinolychee will continue to work on the Yunnan highland lychee project.