Asiafruit’s look ahead to this year’s Asia Fruit Logistica continues with more of the show’s Asian exhibitors
Thai Best Products
‘Passion for freshness’ is the core value of exporter Thai Best Products (TBP) which supplies seasonal fruit and vegetables to a range of international markets. TBP has three packhouses which service lines including coconut, longan, mango and other seasonal fruits such as rambutan and mangosteen. At Asia Fruit Logistica the exporter’s hero product will be its Coco+ easy open coconut. The Aromatic Coconut – which is GI (Geographic Indication)-approved – has a shelf-life of 45 days and has already captured attention across Asian markets. TBP hopes to expand further afield and is targeting customers in Europe and Asia. It will highlight its recent breakthrough in Korea where it has established exports of Nam Dok Mai mango using vapour heat treatment (VHT).
ULink Agritech
It has been a breakthrough year for ULink Agritech. The Indian exporter has sent the first sea shipment of pomegranates to the US, become the first Indian company to take Indian Cavendish bananas to the Netherlands, and secured a memorandum of understanding with Middle Eastern retailer Lulu Group to supply bananas and guavas. It hopes Asia Fruit Logistica will provide a platform for further growth as it features its Kimaye brand and diverse portfolio of fresh and processed products comprising bananas, pomegranates, guava, dragon fruit, whole mature coconuts, baby corn and more.
Magnus Farm Fresh
Grower-exporter grower exporter Magnus Farm Fresh works with around 1,200 Indian smallholder farms to bring its products to customers from more than 20 countries. Its range includes grapes, pomegranates, bananas, coconuts, and mixed vegetables. At Asia Fruit Logistica it will highlight its banana brand Laila while also looking to develop annual programmes and private labels for banana clients across the Middle East. Other leading brands include Simmba and Frution grapes, Magnus coconuts and Magnus and Taj pomegranates. To support expansion plans, Magnus Farm Fresh has significantly increased its human resources, and its team has quadrupled to 40 since its formation in 2020, with plans to add more in the coming years.
S&W
S&W is looking forward to this year’s Asia Fruit Logistica as it continues to showcase its S&W Deluxe Premium pineapples, which have continued to gain popularity across China since the offering was first introduced in 2022. S&W ensures this naturally extra sweet pineapple reaches maturity while still attached to the plant, so it can develop its full flavour. The fruit is then harvested from pre-selected fields that conform to Deluxe Premium quality specifications. Asia Fruit Logistica continues to be a strategic venue for S&W, allowing the company to keep abreast of developments in the fresh industry and meet up with existing and prospective partners. It also provides S&W a platform to highlight its wide range of offerings including frozen pineapples and not from concentrate (NFC) juice.
Aomori Trading
Premium apples from the Aomori prefecture in Japan will be on display at the Aomori apple from Japan stand at Asia Fruit Logistica. Organised by Aomori Trading the stand will spotlight a number of high- quality apple varieties available for export. Some seasonal fruits such as melons and peaches will be displayed while apple juice will also feature with tasting samples on offer. Aomori Trading hopes to use Asia Fruit Logistica to develop new markets for Japanese Aomori apples, after last year’s edition helped pave the way for the first shipment of Aomori apples to the UK.
Daikin Reefer
Daikin Reefer is a leading provider of refrigeration equipment to the global container industry and has been at the forefront of refrigerated container shipping for over 50 years. At this year’s event Daikin will be showcasing its Daikin Active CA, as well as additional viable solutions for the transportation of fresh fruit and vegetables, using its technology and know-how. Daikin Reefer continues to push the boundaries of refrigerated transportation to enable the carriage of new cargoes on diversified routes. It has been working with industry stakeholders on converting shipments of perishable cargo from air to sea with the use of our controlled atmosphere (CA) technology, which enables temperature-sensitive cargoes to reach new and distant markets.
