Exhibitors from the Americas will head across the Pacific Ocean this week to showcase new marketing ventures, produce varieties, and tech systems
USA Pears
“USA Pears have been exhibiting at Asia Fruit Logistica since the first show in 2007,” says international director Jeff Correa. This year, the organisation will showcase its in-season varieties Green Bartlett and Starkrimson varieties. “The timing of the show is ideal for USA Pears as it falls in the middle of harvest,” Correa says. “The trade show is a great opportunity for our industry to meet with importers and retailers in the Asian region and around the globe and discuss the upcoming USA Pear crop.”
California Table Grape Commission
The California Table Grape Commission is an original Asia Fruit Logistica exhibitor from 2007. “Asia Fruit Logistica provides an opportunity to discuss our Grapes from California campaign and its many promotional activities with retailers, importers and wholesalers,” says chief marketing officer Alyson Dias. “California produces over 80 varieties of table grapes in three different colours, red, green and black, each with its own unique taste, texture, size, and shape.” For 2024, Dias says the commission is launching a new global marketing campaign designed to drive consumer demand not only in the US but 21 target markets around the world.
North Carolina Department of Agriculture
The North Carolina Department of Agriculture (NCDA) is back again for its fifth year exhibiting at Asia Fruit Logistica. “Our main goal is to promote North Carolina state Muscadine grapes and series products,” says assistant director for international marketing Cathy Ma. The Muscadine grape variety is unique to the South-Eastern US and, according to Ma, is notable for its crunchy skin that contains an extraordinary amount of health-promoting antioxidants. The NCDA will also display the state’s nutritional algae products at its booth. “We are looking for importers and distributors who are interested in nature’s healthiest grape and nutrition algae products,” says Ma.
Miatech
Post-harvest solutions company, Miatech, has been a regular exhibitor at Asia Fruit Logistica since 2013. “Since then, we’ve never missed a show (as) it’s helped us to get many new customers in Asia and make our solutions and products more known in this part of the world,” says representative Dimitrios Loutsaris. Miatech will feature its ethylene and airborne pathogen removal systems as well as humidity and produce misting systems for retailers. “We invite all the visitors to come to our booth and find out all the details,” Loutsaris says.
Sunview Marketing International
California-based Sunview Marketing will again promote its top-quality table grapes to Asia Fruit Logistica attendees, according to spokesman Phil Gruszka. “We feel that it is an exciting way to meet with our customers across the globe (as) it gives our current and prospective customers a chance to see the amazing fruit that Sunview Marketing has to offer.” Gruszka advises that Sunview will have on display not only its branded table grape varieties but jumbo conventional and organic raisins. “Our raisins will also be featured in our new updated packaging,” he says.
Bard Valley Date Growers
Bard Valley Date Growers is back promoting the region’s famous Medjool dates at this year’s Asia Fruit Logistica. “[We find Asia Fruit Logistica] an invaluable platform to connect with both current and potential new customers,” says spokesperson Shayna Telesmanic. “It’s an opportunity for us to introduce new products, collaborate on sales and marketing strategies and, most importantly, listen to feedback.” Among the products on display this year will be both conventional and organic Medjools showcased in various packaging options. “We’re also excited to feature our Mini Medjools as well as our latest creation, Medjool Date Strips with Chili Lime seasoning – a perfect blend of sweetness and heat.”
Calavo Growers
An Asia Fruit Logistica exhibitor since 2018, Calavo Growers is back in Hong Kong showcasing both its fresh and processed avocado products. “Calavo is a global industry leader of fresh avocados (while) our fresh foods division offers a portfolio of processed avocado products such as avocado pulp and guacamoles,” says marketing manager Lindsay Martinez. This year, Calavo will also celebrate its 100th anniversary. “We’re proud of our heritage as pioneers who helped shape and launch the avocado industry and look forward to an even more promising future,” says Martinez.
