Asia Fruit Logistica announces strategic partnership with leading Chinese wholesale markets

Asia Fruit Logistica has announced a new strategic partnership with three of China’s leading wholesale markets – Guangzhou Jiangnan Market, Shanghai Huizhan Market and Hebei Sunhola Market.

Asia Fruit Logistica and the three market partners signed an official cooperation agreement on 25 January during a signing event at The Peninsula Shanghai Hotel.

The cooperation agreement was signed by David Axiotis, managing director of Global Produce Events, which organises Asia Fruit Logistica; Ye Canjiang, chairman of Guangzhou Jiangnan Agricultural Development Co; Liu Xiongjie, general manager of Shanghai Huizhan Fruit and Vegetable Management Co; and Mi Yalin, chairman of Sunhola Group Gaobeidian Agricultural and Sideline Products Trading Center.

Ye Canjiang hailed the cooperation between Asia Fruit Logistica and the leading wholesale markets as a win-win partnership.

“This direct cooperation between the exhibition and the wholesale markets will play a key role to further grow the industry in China and enable us to create even more business at Asia Fruit Logistica,” he said. “We’re excited to partner with Asia Fruit Logistica to deepen its connections in China while at the same time boosting our presence on the international stage at the ever-expanding trade show in Hong Kong.”

China Business Meet-Up

Under the agreement, the leading wholesale markets are partnering with Asia Fruit Logistica on the launch of its China Business Meet-Up event in Shanghai on 27-28 May 2024. The event, which takes place at Shanghai World Expo Exhibition & Convention Center, is the final station on Asia Fruit Logistica’s new Asia roadshow of Business Meet-Ups.

Asia Fruit Logistica has launched the series of content-backed networking events – which also includes stops in Jakarta, Indonesia (27 February), Mumbai, India (21-22 March) at Fresh Produce India, and Bangkok, Thailand (3 April) – to deepen its connections in key markets across Asia and build even greater momentum for the show’s return to Hong Kong on 4-6 September 2024.

Asia Fruit Logistica’s China Business Meet-Up marks the culmination of the roadshow and the largest-scale event in the series. The Business Meet-Up in Shanghai brings together leading buyers and suppliers from across the industry to network and explore in-depth the trends and opportunities in the fast-expanding China market.

The two-day event includes an information-packed programme of expert talks and discussions organised by Asia Fruit Logistica’s knowledge partner and leading business conference organiser, Asiafruit Magazine. It also features a B2B expo and various business networking formats, including a large-scale networking dinner to be held on the evening of 27 May.

Boosting the wholesale presence at Asia Fruit Logistica 2024

As part of the cooperation agreement, the three leading wholesale markets were also announced as the Official Wholesale Market Partners to Asia Fruit Logistica 2024. The market partners will lead an extensive delegation of exhibitors and buyers to attend and do business at Asia’s premier fresh produce trade show on 4-6 September in Hong Kong.

“Asia Fruit Logistica is delighted to form this landmark partnership with these three leading wholesale markets – Guangzhou Jiangnan, Shanghai Huizhan and Hebei Sunhola,” said Axiotis. “Together, these three markets cover the entire China market, from the south through central to north China.

“Partnerships like this are key for Asia Fruit Logistica as the leading continental trade show as we deepen our connections and widen our reach across Asia. It’s a combination that makes a lot of sense: our overall continental business platform each September in Hong Kong together with local in-depth activities with strategic partners in key markets such as China.”