Asia Fruit Logistica announces China Meet Up and exciting new events

Asia Fruit Logistica has announced the dates for its China Meet Up and new China Study Tour and AFL Fresh Produce Golf Cup 2025, two dynamic events taking place in September 2025.

Located in China, the events offer unique opportunities to connect with industry leaders, expand business networks, and support charitable causes. These events are scheduled directly following Asia Fruit Logistica 2025, ensuring an exciting continuation of opportunities for international attendees.

China Meet Up Returns

The second edition of the Asia Fruit Logistica China Meet Up will be held at the Nan Fung ICEC, Guangzhou on 8-9 September 2025.

In 2024, the event brought together more than 1,600 high-level industry professionals in Shanghai. Trade visitors enjoyed two days of illuminating talks and insights, high-quality networking, and a bustling B2B expo focused on China’s dynamic and fast-moving fresh produce market.

The move from Shanghai to Guangzhou underscores the importance of Guangzhou as a major hub for China’s fruit and vegetable trade. The two-day event will be co-hosted with two of China’s top wholesale markets – Guangzhou Jiangnan and Shanghai Huizhan – with Asiafruit Magazine to deliver an information-packed content programme.

“The China Meet Up is a must-attend gathering for professionals looking to expand their network in China’s growing market. This two-day event will provide a comprehensive platform to meet key stakeholders, explore business trends, and engage with new opportunities,” said David Axiotis, managing director of Global Produce Events, the organiser of Asia Fruit Logistica.

Elizabeth Martin, sales director at major US citrus grower-marketer Sun Pacific said the China Meet Up facilitated quality connections.

“As a global leader in the fresh produce industry, Sun Pacific views China Meet Up as an important platform for expanding our international footprint. This event allows us to connect with global distributors, retailers, and consumers, strengthening our brand’s presence across China,” said Martin.

New China Study Tour AND AFL Fresh Produce Golf Cup 2025

Asia Fruit Logistica is excited to unveil two major highlights ahead of China Meet Up: The China Study Tour and the AFL Fresh Produce Golf Cup 2025 – both designed to offer an unparalleled opportunity to connect, explore, and grow in one of the world’s most dynamic markets.

The China Study Tour, a fully immersive experience that goes beyond traditional market research, will take place on 6-7 September 2025. This exclusive tour will dive deep into the heart of China’s fresh produce sector, offering a chance to learn business strategies, explore market trends, and experience the country’s rich local culture.

Directly following Asia Fruit Logistica, participants will embark on a tailored journey to Guangdong Province, where they’ll meet industry leaders and visit major supply chain hubs such as Asia Global, Hutchison Yantian Port, and the bustling Guangzhou Jiangnan Wholesale Market. But that’s just the beginning – expect plenty of surprises and valuable insights along the way.

The journey culminates in the China Meet Up, where participants will connect with key players and unlock new business opportunities. As Axiotis puts it: “The China Study Tour isn’t just a tour – it’s a hands-on, immersive experience that arms you with the insights and strategies to thrive in China’s fast-paced fresh produce market.”

Alongside the China Study Tour, Asia Fruit Logistica is proud to introduce the inaugural AFL Fresh Produce Golf Cup 2025 – a unique event that combines business and leisure in the most exciting way possible. On 6-7 September, golf enthusiasts and industry professionals will gather for a friendly yet competitive tournament, all in support of local charitable causes.

“The AFL Fresh Produce Golf Cup 2025 is the perfect way to unwind after a busy few days at Asia Fruit Logistica,” said Axiotis. “It’s a chance to connect with peers, make new friends, and contribute to meaningful causes, all while enjoying a relaxing round of golf.”

Registration open

Registration is now open for both the China Meet Up and its related events, including the China Study Tour and AFL Fresh Produce Golf Cup 2025. Exhibitors of Asia Fruit Logistica 2025 can enjoy a 15 per cent discount, and tailored country packages are available for participants from various regions. Space is limited.

Asia Fruit Logistica, together with AsiaFruit China, is offering a range of sponsorship opportunities for the events, including content sponsorship for the China Meet Up Conference Stage.

For more details and to register, visit https://www.asiafruitlogistica.com/meet-ups-2025-china/