Acquisition of Chile’s ZurGroup provides access to state-of-the-art packing facilities as well as established blueberry operation
Agrovision has moved into cherry production with the acquisition of Chilean cherry and blueberry grower and exporter ZurGroup. The deal provides Agrovision with immediate access to state-of-the-art packing and processing facilities, in addition to new lands for planting cherries. It also brings 250ha of blueberries planted with premium varietals, which complement Agrovision’s Peruvian window.
The newly created subsidiary, Agrovision Chile, plans to invest in 500ha of new cherry orchards planted with premium proprietary varieties.
“We’re deepening Agrovision’s roots in Chile and bringing premium cherries to consumers worldwide,” said Steve Magami, co-founder and CEO of Agrovision. “Chile’s position as one of the world’s leading premium cherry producers, combined with our commitment to deliver quality through proprietary and advanced technology, allows us to meet the demand for exceptional superfruits that our consumers love and trust.”
Agrovision Chile introduces a new phase of the company’s cherry expansion strategy, building on its established partnerships in the region, including its partnership with Greenvic, a leading grower and exporter of organic fruits. In 2024, Agrovision and Greenvic launched a production partnership to meet the high demand for cherries and other premium superfruits in the Chinese market.
