Japanese retailer Aeon has announced it will spend RM65m (US$21m) in 2013 for internal and external renovations on its hypermarkets Aeon Big, formerly known as Carrefour, located in Malaysia.
Aeon Asean enacted a takeober of Carrefour Malaysia’s 27 stores in November last year.
Under Aeon Asia, new management are currently rebranding Aeon Big with a focus on improving the business to serve customers better and more efficiently.
“Customers can always be assured of the best deals of good quality, all under one roof, with enhanced product variety and good retail mix,” said Nagahisa Oyama, Aeon Asean’s chief executive officer.
Oyama said that as part of the rebranding exercise, there will be a 70 day marketing and promotion effort which will see the stores’ new ideals introduced in catalogues, website and its renovations.
With six outlets having already undergone the rebrand, the company aims for the remaining stores to be completed by the end of May this year.
